Role Description Health-E Commerce is seeking a Marketing Manager to support the execution of B2B2C and B2B marketing campaigns with a primary focus on HSA Store®. This role will be responsible for building and executing marketing campaigns that reach consumers through our partner ecosystem while also contributing to broader partner marketing initiatives across the business. - Developing and executing HSA Store campaigns across B2B2C and partner channels. - Spanning campaign messaging, email marketing, partner-facing assets, and supporting materials that drive consumer engagement and conversion. - Ideal for someone who enjoys building campaigns, collaborating with cross-functional teams, and executing marketing initiatives that deliver measurable results. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or equivalent experience in a related field. - Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands. - Experience developing marketing assets including email campaigns, landing pages, and digital content. - Strong understanding of digital marketing and campaign execution. - Experience working with marketing automation tools and analytics platforms. - Ability to manage multiple projects and deadlines in a fast-paced environment. - Strong collaboration skills and ability to work cross-functionally with creative, ecommerce, and marketing teams. - Strong written and verbal communication skills. - A proactive mindset with the ability to execute campaigns and bring ideas to market efficiently. Requirements - Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms. - Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content. - Coordinate campaign launches with internal teams including creative, ecommerce, and analytics. - Ensure campaigns align with brand messaging and business goals. - Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms. - Develop messaging and materials that help partners communicate the value of HSA Store® to their member base. - Assist with campaign planning and execution for partner-driven marketing initiatives. - Develop marketing assets that partners can use within their benefit portals and member communications. - Create co-branded marketing materials including banners, landing pages, and email templates. - Maintain a library of approved partner marketing assets and templates. - Serve as the go-to point of contact between the Marketing and Sales teams, cultivating and managing relationships with internal stakeholders and external partners. - Track campaign performance and analyze results across key metrics including engagement, conversion, and revenue impact. - Work with analytics and marketing teams to identify opportunities for improvement. - Support test and learn initiatives that improve campaign performance over time. - Work closely with creative, ecommerce, growth marketing, and partner teams to bring campaigns to market efficiently. - Coordinate marketing requests and ensure campaigns are delivered on schedule. - Communicate campaign timelines, requirements, and updates to internal stakeholders. Benefits - Compensation: $70,000 - $90,000 - Discretionary Annual Bonus Eligibility: Up to 15% - Medical, Dental, Vision, and 401K with a company match - Dependent Care, FSA & HSA accounts - Paid Parental & Bonding Leave - Flexible PTO & office closure on all major holidays - Monthly wellness & internet reimbursements - Professional development including certification support & leadership coaching - Mental Health resources - 100% remote within the United States - Must be able to work EST hours

• Du machst KI in unserem Marketing produktiv – von der Content-Erstellung über Automatisierung bis zur Skalierung von Prozessen, die heute noch Handarbeit sind. • Du baust Workflows, mit denen wir Texte, Bilder und Creatives schneller und in besserer Qualität produzieren für uns und unsere Kunden. • Du entwickelst wiederverwendbare Prompts, testest neue Tools und entscheidest, was wirklich Mehrwert bringt und was nur Hype ist. • Du verbindest Tools (z. B. über Zapier oder Make) und nimmst dem Team wiederkehrende Aufgaben ab. • Du machst das Team fit im Umgang mit KI, durch klare Anleitungen, kurze Schulungen und Best Practices. • Du behältst den Markt im Blick, testest Neues früh und bringst Ideen ein, bevor sie Standard sind. • Du prüfst, ob KI-Workflows wirklich Zeit oder Geld sparen.

• Develop and own the end-to-end lifecycle marketing strategy and roadmap, spanning onboarding, activation, engagement, retention, and re-engagement • Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app) that move users through their journey • Design journeys segmented by persona, account stage, and engagement level; Partner with Sales to support lead scoring, routing, hand-offs, and re-engagement of dormant accounts • Own a rigorous experimentation roadmap: design and run A/B tests, analyze results, and optimize programs against clear success metrics • Drive campaign automation and personalization, using audience and behavioral insights to build and improve always-on programs • Write clear, on-brand, conversion-focused copy across channels, and maintain a consistent voice throughout the experience • Report on lifecycle program and channel performance, translating results into insights and recommendations for marketing and business leadership • Partner with Product, Data, and Engineering to improve event tracking, data quality, and the infrastructure that powers lifecycle messaging • Collaborate with cross-functional teams to coordinate messaging, manage send cadence, and ensure a unified customer experience.

• Du unterstützt bei der technischen Pflege und Weiterentwicklung unserer Webauftritte (u. a. WordPress, CMS-Anpassungen, Plug-in-Integration) • Du analysierst die Performance unserer Websites und Social-Media-Kanäle anhand von SEO- und Tracking-Daten • Du führst systematische Keyword- und Wettbewerbsanalysen durch und leitest daraus Optimierungsvorschläge ab • Du implementierst Tracking- und Analyse-Tools (z. B. Google Analytics, Google Tag Manager, Meta Business Suite) und wertest deren Daten aus • Du unterstützt bei der Automatisierung von Marketingprozessen (z. B. E-Mail-Marketing, Kampagnen-Tracking) • Du stellst die technische Qualität von Inhalten sicher – von Ladegeschwindigkeit über Usability bis zur Barrierefreiheit • Du gestaltest Reports und Dashboards, die Einblicke in Reichweiten, Conversions und Zielgruppen liefern