• Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals • Help define the AI Proving Grounds category and build market awareness through integrated campaigns, thought leadership, and engagement • Partner with Product Marketing to translate positioning and messaging into key campaign themes and targeted demand programs • Align marketing and sales around campaign priorities, target audiences and revenue goals • Own pipeline contribution targets and demand gen performance across the funnel • Forecast and report on pipeline, revenue impact, conversion rates and sales velocity • Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals • Use intent signals, audience insights, and experimentation to improve conversion rates and pipeline efficiency • Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing • Lead content strategy across the buyer journey, ensuring campaigns are supported by relevant, high performing content, and a consistent brand voice • Manage the demand generation budget across paid media, content, events, and agencies • Oversee agency and vendor relationships and evaluate performance against business goals • Build and lead a high-performing demand generation team spanning campaign management, content, and digital marketing • Leverage AI and automation to reduce friction across the funnel and improve marketing efficiency • Partner with Operations to optimize lead flow, website conversions and nurture programs that turn engagement into qualified pipeline

• Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound • Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline • Run Barti's webinar program, from content development through promotion and follow-up • Identify and execute direct mail campaigns and publication or newsletter sponsorships • Build and manage a referrals program to generate consistent, low-cost pipeline • Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies • Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes • Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation

• Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Collaborate with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities

• Own the paid channels that drive hiring and growth • Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities • Provide administrative support for conference planning and logistics as needed