Bullseye Strategy

• Work across multiple accounts and industries for a variety of agency clients • Provide personalized service for clients • Analyze campaign performance metrics and implement improvements • Collaborate effectively in a team environment

• Move between 14+ active client accounts, each with its own brand voice, audience, and standards • Switch rapidly between formats (social posts, blogs, ad copy, email, landing pages) • Produce and turn around a high volume of deliverables against firm deadlines, on the order of +/-15 pieces per week • Carry the administrative load that comes with that volume: tracking assignments, logging status, maintaining prompt libraries, and keeping many projects organized at once

• Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements • Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest • Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile • Lead campaign activation across all of the above mediums • Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management • Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising • Optimize the campaigns with media vendors ongoing • Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied • Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients • Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations • Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period • Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit • Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together • Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans • Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve • Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies

Role Description - Developing strategy (onsite, offsite, content, technical, & answer engine optimization) - Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy - Positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude - Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.) - In-depth understanding of technical SEO, including: - Site speed optimization - Hosting ramifications - HTML optimization - Image optimization - Minification - In-depth understanding of onsite SEO, including: - Internal linking - Page structure - URL structure - In-depth understanding of off-site SEO, including external linking - Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy - Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers - Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand - Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms - Good working knowledge of WordPress and SEO/AEO tools such as: - Semrush - Ahrefs - Google Analytics (GA4) - Google Search Console - KWFinder - Screaming Frog - AI citation-tracking platforms (e.g., Profound or similar) - Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings - Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics - Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization) - Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations. Qualifications - 7+ years of relevant digital agency experience - Bachelor's Degree - Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content - Outstanding internal and external communication skills - Work well in a fast-paced environment and be able to adapt to different types of inquiries - Be a fast, flexible, and effective problem solver - Analytical - Be proactive and self-motivated - Demonstrate the ability to work quickly and efficiently with various internal and external resources - Strong goal orientation and a love for seeing a project completed - Enthusiasm - A strong desire to constantly learn, develop, and improve (especially as AI reshapes search) - A love for being part of a team - The ability to work well with others, and have a positive attitude while working in a fun, creative environment - Performs other duties as assigned Requirements - Additional Knowledge, Skills, and Abilities: - Conversion Rate Optimization (Heat Mapping and A/B Testing) - Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus) - ORM - MarTech - GA4 - Experience in Paid Search in Google and Microsoft is a plus

• Lead editorial functions by prompting, reviewing, rewriting, refining, and elevating content • Use AI tools (Claude, ChatGPT, Gemini, etc.) to draft and iterate content • Maintain a library of tested prompts for consistent outputs • Review and elevate AI-generated content to ensure quality • Build and deploy email campaigns in HubSpot or Mailchimp

• Create compelling, on-brand copy across multiple clients with varying brand voices • Manage the tactical execution of content operations • Produce engaging social media posts and comprehensive whitepapers • Write and edit various content types including website copy, email copy, and media pitches • Conduct research to support content development