• Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound • Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline • Run Barti's webinar program, from content development through promotion and follow-up • Identify and execute direct mail campaigns and publication or newsletter sponsorships • Build and manage a referrals program to generate consistent, low-cost pipeline • Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies • Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes • Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation

• Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Collaborate with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities

• Own the paid channels that drive hiring and growth • Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities • Provide administrative support for conference planning and logistics as needed

Role Description The Sr. Manager, Performance Marketer leads a performance-driven engine focused on pipeline and revenue growth for owned channels. This role provides strategic leadership and fully owns the strategy and execution of programs that convert existing lead, customer, and agent audiences into incremental transactions across title, escrow, and insurance products. - Partner closely with sales leadership to improve pipeline velocity, cross-sell penetration, and revenue generation through CRM programs, segmentation, lifecycle marketing, and sales activation initiatives. - This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes and a measurable increase in revenue. - Drive campaign excellence and introduce new growth levers to advance market position and deliver measurable success. Own the Demand - Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. - Develop a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process. - Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging. - Provide strategic direction and drive iterative changes based on performance data and insights to continuously improve engagement and conversion. - Lead strategy and execution for marketing programs across Anywhere’s owned channels. - Provide leadership and vision to internal stakeholders across Sales, Product, and Analytics to drive program expansion, optimize the full funnel, and drive revenue growth. - Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel. - Lead the development and execution of a comprehensive, end-to-end customer journey strategy. - Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates. - Develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue. Analyze & Assess Full Funnel Results - Define segmentation, ICPs, and value propositions with input from Sales and Product. - Run multi-channel programs through owned channels. - Implement performance dashboards, multi-touch attribution, and cohort analysis. - Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns. - Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops. - Improve speed-to-lead and conversion through CRM workflows and automation. Team Leadership - Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio. - Build a culture of experimentation (A/B tests, holdouts, and incrementality). Qualifications - 6–8+ years in demand generation/performance marketing with direct pipeline responsibility. - Deep expertise in lifecycle marketing, funnel analytics, and attribution. - Proven success partnering with Sales to define MQL/SQL and improve funnel performance. - Strong analytical mindset with expertise in performance marketing and ROI measurement. - Experience in demand generation strategy and execution for B2B and/or D2C channels. - Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment. Company Description Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. - Operates in 49 states as well as the District of Columbia, providing closing services in all 50. - Is a subsidiary of Anywhere Real Estate, a publicly traded company and a global provider of real estate services. - Franchises and owns several of the industry's leading real estate brands and brokerages. - Supports nearly 1 million home sale transactions annually. - Operates more than 40 distinct company and brand names throughout the United States.