• Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Collaborate with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities

• Own the paid channels that drive hiring and growth • Manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting • Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms • Write and coordinate ad copy and creative assets in alignment with CAS brand standards • Monitor campaign performance daily and make optimization adjustments to improve results • Track and report on key metrics including impressions, clicks, conversions, and cost per lead • Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time • Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities • Provide administrative support for conference planning and logistics as needed

Role Description The Sr. Manager, Performance Marketer leads a performance-driven engine focused on pipeline and revenue growth for owned channels. This role provides strategic leadership and fully owns the strategy and execution of programs that convert existing lead, customer, and agent audiences into incremental transactions across title, escrow, and insurance products. - Partner closely with sales leadership to improve pipeline velocity, cross-sell penetration, and revenue generation through CRM programs, segmentation, lifecycle marketing, and sales activation initiatives. - This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes and a measurable increase in revenue. - Drive campaign excellence and introduce new growth levers to advance market position and deliver measurable success. Own the Demand - Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. - Develop a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process. - Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging. - Provide strategic direction and drive iterative changes based on performance data and insights to continuously improve engagement and conversion. - Lead strategy and execution for marketing programs across Anywhere’s owned channels. - Provide leadership and vision to internal stakeholders across Sales, Product, and Analytics to drive program expansion, optimize the full funnel, and drive revenue growth. - Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel. - Lead the development and execution of a comprehensive, end-to-end customer journey strategy. - Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates. - Develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue. Analyze & Assess Full Funnel Results - Define segmentation, ICPs, and value propositions with input from Sales and Product. - Run multi-channel programs through owned channels. - Implement performance dashboards, multi-touch attribution, and cohort analysis. - Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns. - Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops. - Improve speed-to-lead and conversion through CRM workflows and automation. Team Leadership - Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio. - Build a culture of experimentation (A/B tests, holdouts, and incrementality). Qualifications - 6–8+ years in demand generation/performance marketing with direct pipeline responsibility. - Deep expertise in lifecycle marketing, funnel analytics, and attribution. - Proven success partnering with Sales to define MQL/SQL and improve funnel performance. - Strong analytical mindset with expertise in performance marketing and ROI measurement. - Experience in demand generation strategy and execution for B2B and/or D2C channels. - Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment. Company Description Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. - Operates in 49 states as well as the District of Columbia, providing closing services in all 50. - Is a subsidiary of Anywhere Real Estate, a publicly traded company and a global provider of real estate services. - Franchises and owns several of the industry's leading real estate brands and brokerages. - Supports nearly 1 million home sale transactions annually. - Operates more than 40 distinct company and brand names throughout the United States.

Role Description As the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments. To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences. As part of this role, you will report to Spain, Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management. What you'll do - Own day to day media buying, optimisation and pacing across multiple channels in Spain, focusing on creative-led channels (Meta, YT & TT, LinkedIn). - Translate Spain priorities into concrete strategy and plans in partnership with the Global Growth Marketing team and Spain Country Team. - Set the media mix, lead budget allocation review processes and own the experiment roadmap. - Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate. - Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers. - Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy. - Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region. - Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention. - Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel. - Lead formulation, implementation and learning cycles through CRO initiatives across channels. - Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems. Qualifications - Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding. - Strong optimisation mindset and confidence making data-driven decisions. - Proven experience collaborating with creative teams to improve performance through structured testing and iteration. - Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact. - Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team. - Experience with creative testing frameworks or sprint-based experimentation. - Experience working iteratively with a creative team led by a creative strategist. - Experience improving funnels into Apps and Web based products. - Comfortable working cross-functionally in a remote, multi-market environment. - Spanish and good English, with a feel for market context. Benefits - Equity packages - we want our success to be yours too. - Inclusive parental leave policy that supports all parents & carers. - An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more. - Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.