Title: Sr. Marketing Data Analyst Location: United States Job Description: Remote Experience Senior Level Employment Status Full-Time Job Summary As a Senior Marketing Data Analyst at WebstaurantStore, you will play a critical role in shaping how data informs marketing strategy and accelerates business growth. This role sits at the intersection of analytics, technology, and decision-making, working daily within our marketing data lakehouse to turn complex data into clear insights that drive performance across our SEM and broader marketing organization. You will own end-to-end analytics workflows—from data modeling and pipeline optimization to advanced analysis and executive-ready storytelling—using Google Cloud’s analytics ecosystem. Your work will directly influence how we allocate millions in marketing spend, identify emerging growth opportunities, and continuously improve ROI at scale. Job Location Remote: Legal residents of one of the following states: AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, or WY We only accept W-2 candidates, H-1B sponsorship is not available. Responsibilities What You’ll Do: - Drive business impact: Partner with SEM, Marketing Leadership, and cross-functional teams to deliver insights that improve acquisition efficiency, conversion performance, and long-term customer value. - Own the analytics lifecycle: Design, build, and maintain scalable datasets, transformations, and reporting in our marketing data lakehouse, ensuring data is accurate, trusted, and decision-ready. - Identify growth opportunities: Proactively uncover trends, performance gaps, and experimentation opportunities across channels, keywords, audiences, and campaigns. - Innovate with data: Apply analytics best practices, modern modeling techniques, and automation to enhance reporting speed, insight depth, and self-service analytics adoption. - Be a subject-matter expert: Serve as a go-to expert for marketing data, metrics, and measurement methodology, influencing how success is defined and tracked. - Communicate with impact: Translate complex analyses into clear narratives and actionable recommendations for both technical and non-technical stakeholders. Growth & Development Opportunities: - Influence the evolution of our marketing measurement strategy at enterprise scale - Lead large, high-visibility analytical initiatives tied directly to company growth - Mentor analysts and help set analytics standards and best practices - Work with modern cloud-native tools and continuously expand your technical skill set - Grow into broader strategic, technical leadership, or people-management paths over time What Success Looks Like: In this role, success means not just reporting what happened—but shaping what happens next. Your curiosity, technical expertise, and strategic mindset will help WebstaurantStore continue to innovate in how we use data to win in highly competitive markets. Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Produce a continuous flow of data-driven insights, hypotheses, and recommendations that drive optimization and growth - Collaborate with key stakeholders to develop reports and validate results using our marketing data lakehouse - Answer ad-hoc business questions related to ecommerce and brick and mortar sales, website, app, advertising, consumer, and general marketing data - Expand our measurement of best customers and products that are important to them - Build and manage advanced SQL queries, data marts, and pipelines for analysis and measurement - Visualize and interpret data using SQL, BigQuery, and Looker Studio - Design, recommend, measure, and visualize A/B Tests - Evaluate and measure the incremental impact of our marketing, using tactics such as attribution modeling, media mix modeling, and designing/measuring experiments - Become an internal Google Cloud Platform subject matter expert? - Stay up to date on industry trends and explore/test new opportunities. - Leverage and continuously develop new ways to implement AI - Communicate and collaborate clearly with internal and external stakeholders - Help mentor, train and develop junior analysts - Document and manage work items in Azure DevOps Physical Requirements - Work is performed while sitting/standing and interfacing with a personal computer. - Requires the ability to communicate effectively using speech, vision, and hearing. - Requires the regular use of hands for simple grasping and fine manipulations. - Requires occasional bending, squatting, crawling, climbing, and reaching. - Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs. Qualifications Experience - Bachelor's Degree, Master’s Degree in Marketing, or direct job experience in Analytics, Economics, Finance, Statistics, or Data Science - 5+ years experience in analytics working with ecommerce marketing data Education This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else. Desired Traits & Skills - +5 years experience using BigQuery and Google Cloud Platform - +5 years performing Analysis in ecommerce (customer and product) marketing data working - +5 years experience using data visualization software (preferably Looker Studio; Tableau or Power BI optional) - Advanced SQL, database querying, and ETL/ELT experience - Expert Google Analytics (Google Analytics 360 preferred) knowledge - Expert Paid Platform knowledge – Adwords, Bing and Meta etc knowledge - Expert in working with and connecting data lakehouses or star schemas - Expert in working with large-scale paid media accounts - Python or R Studio - Proficiency with MS Office required (Outlook, Word, Excel, PowerPoint) - Expert analytical and problem-solving skills required - Strong verbal and written communication skills; ability to tell a story; ability to explain technical and complex concepts in a simple and concise way - Demonstrated ability to manage multiple assignments and deadlines in a fast-paced environment - Ability to quickly adapt as business needs change; ability to address difficult situations with diplomacy and emotional intelligence - Customer service-oriented attitude with a demonstrated desire to exceed expectations

• Oversees mortgage pipeline activity, including registrations, rate locks, expirations, fallout, and delivery coordination, to support timely and accurate secondary market execution. • Monitors mortgage production, portfolio performance, market conditions, and best execution trends, and provides recommendations to management on pricing, mortgage sales, pipeline strategy, and related process improvements. • Supports financial analysis and risk management activities by preparing Asset/Liability Model scenarios, reviewing interest rate risk metrics, and assisting with reporting related to mortgage servicing rights, investments, and participation activity. • Prepares, analyzes, and distributes recurring management reports, including mortgage activity, dashboard reporting, dividend rate support, safekeeping, diversification, investment summary, and other month-end or weekly reporting as needed. • Coordinates with internal stakeholders, including Mortgage Operations, Mortgage Lending, Mortgage Servicing, Accounting, and Funds Management leadership, to support rate decisions, loan modifications, reporting needs, and effective execution of departmental priorities. • Supports governance and compliance activities by participating in the Loan Participation Committee, preparing Call Report support, completing annual Freddie Mac recertification, and maintaining current knowledge of relevant investment and asset/liability management practices. • Participates in internal and external training and professional development opportunities to maintain knowledge relevant to the role.

• Owns execution of ancillary RFPs for small to large group clients, both new business and renewal • Leverages ancillary benefits knowledge to conduct a thorough analysis and highlight plan design modifications, enhancements, and deviations that go beyond price comparisons • Adheres to all clearly defined best practices and Service Level Agreements (SLAs) to ensure we’re providing a timely and quality deliverable to our broker partners • Maintains all marketing opportunities in the organization’s Customer Relationship Management system (CRM) to ensure seamless integration with cross-functional teams • Builds relationships with internal colleagues as well as external broker and carrier partners • Supports efforts to gather carrier underwriting guidelines, plan administration insights, & compliance details in support of internal processes and broker education • Implements continuous improvement initiatives with strategic direction from leadership

• Hypothesis generation: Conduct in-depth exploratory analyses and benchmarking to identify growth opportunities. This may include process audits, evaluations of tools and technologies, assessing go-to-market (GTM) strategies, conducting financial analysis, and performing external benchmarking • Project planning and execution: Define, structure, and execute operational initiatives by developing work plans, gathering and synthesizing relevant data, leading analyses, and developing actionable recommendations • Stakeholder alignment: Build strong partnerships with stakeholders within marketing and operations, as well as with other functions; drive alignment on key priorities across this diverse stakeholder set • Cross-functional collaboration: Drive collaboration with cross-functional partners across the organization to deliver on projects • Storytelling: Synthesize key insights, recommendations, and action items in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment • Scaling best practices: Identify and scale best practices and innovations, including forming a deep understanding of products, processes, systems/tools, personnel, and strategic direction