• Own content strategy across FMG ensuring content aligns with business priorities, campaign initiatives, and customer needs. • Develop high-impact long-form and short-form content including guides, checklists, playbooks, interactive tools, blogs, email content, landing pages, and thought leadership articles. • Translate complex marketing concepts into practical, easy-to-understand content that drives engagement and action. • Identify opportunities to repurpose, refresh, and extend content across channels and audiences. • Leverage AI tools to accelerate research, ideation, drafting, editing, content repurposing, and workflow efficiency. • Partner with Revenue and Product Marketing to develop the messaging and content strategy behind integrated marketing campaigns that drive awareness, engagement, and pipeline. • Own the content and creative strategy for webinars, lead generation campaigns, and major marketing initiatives. • Develop campaign messaging frameworks and supporting assets including landing page copy, email copy, webinars, presentation content, downloadable resources, nurture content, sales enablement materials, and post-campaign content. • Collaborate cross-functionally to ensure campaigns deliver a consistent story and experience across every touchpoint. • Continuously identify opportunities to extend campaign value by repurposing webinars, events, and thought leadership into blogs, videos, social content, guides, and AI-search-optimized resources. • Own website copy across FMG and Agency Revolution and optimize web pages, blogs, resource content, and landing pages using SEO and AEO best practices. • Partner with the Digital Marketing Manager to develop and implement content based on keyword strategies, AEO/SEO recommendations, and search insights. • Maintain customer stories, testimonials, and proof points across key web properties. • Own social content strategy and execution across FMG and Agency Revolution.

Role Description - Create Content: Produce compelling, error-free copy across various channels, including websites, email campaigns, ads, and print materials. - Define Brand Voice: Develop and maintain a consistent brand voice and tone across all published materials. - Collaborate: Work closely with designers, product marketers, and web developers to ensure visuals and text align. - Conduct Research: Investigate products, services, and target audiences to tailor writing effectively. - Optimize for SEO: Integrate relevant keywords and search engine optimization (SEO) strategies to improve organic reach. Qualifications - Exceptional Writing: Strong grasp of grammar, spelling, and the ability to adapt tone for different audiences. - Persuasion: A knack for understanding consumer psychology and crafting strong calls to action. - Project Management: Ability to manage multiple projects and meet tight deadlines in a fast-paced environment. - Educational Background: Typically holds a Bachelor's degree in Marketing, Communications, Journalism, or English. - Portfolio: A robust portfolio showcasing diverse writing samples and past campaigns. - Willing to work fully remote. - Willing to work US hours.

• Supports day‑to‑day planning, scheduling and publishing of content across TNC’s flagship social media channels. • Maintains and updates the social media calendar, making real‑time publishing decisions to respond to shifting priorities, cultural moments and performance insights. • Sources, organizes and edits content from internal stakeholders, marketing partners and existing TNC assets; identifies opportunities to repurpose or resurface high‑performing content. • Supports light‑lift content preparation related to social publishing, including drafting copy and sourcing assets as needed. • Plays a key role in coordinating social content across teams, ensuring assets from across the organization are prepared for publishing, properly tagged, tracked and scheduled for optimal performance. • Executes daily community management, including monitoring and responding to comments, replies and direct messages in alignment with brand voice and engagement guidelines. • Collaborates cross‑functionally with internal teams to support campaigns, editorial priorities and timely organizational messaging. • Stays current on emerging social media trends, formats, tools and platform updates to inform experimentation and continuous improvement. • Uses social media management tools (e.g., Sprout Social, Canva, Asana) to support efficient workflow and execution. • Coordinates projects and completes assigned work within agreed‑upon timelines, exercising sound judgment and independent decision making within established guidelines. • Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings. • Requires occasional evening and weekend hours. • Other duties as assigned.

Role Description Farber is seeking a Senior Manager, Programmatic & Paid Social to join our Consumer Practice. Reporting to the Director, Performance Marketing, this role will lead the execution, optimization, and strategic advancement of Farber's non-search paid media portfolio, with a primary focus on programmatic and paid social. This is a high impact role for a performance marketer who combines strong channel expertise with sharp analytical thinking, operational discipline, and a test-and-learn mindset. Key Responsibilities - Own day-to-day oversight of Farber's non-search paid media investment across programmatic and paid social, ensuring campaigns are executed effectively, paced accurately, and optimized against business goals. - Partner closely with agency teams and platform partners to manage campaign setup, trafficking coordination, QA, pacing, monitoring, and optimization across DSPs and paid social platforms. - Drive media strategy and execution across display, online video, CTV, OTT, and paid social channels. - Lead paid social campaign oversight through the agency across platforms such as Meta, TikTok, Reddit, and other relevant channels. - Manage paid amplification and boosting of owned social content, helping identify high-priority content and brand moments that warrant paid support. - Identify and address performance issues quickly through bid, budget, audience, placement, inventory, and creative adjustments. - Support dynamic testing and iteration across campaigns, including working with agency and creative partners on approaches such as Dynamic Creative Optimization (DCO). - Ensure strong campaign foundations through proper tagging, pixel implementation, naming conventions, and media data hygiene. - Translate platform and analytics data into clear, actionable insights that explain performance drivers, optimization decisions, risks, and growth opportunities. - Analyze media mix, channel allocation, budget distribution, forecasting, and pacing against lead generation and acquisition targets. - Partner with Analytics and agency teams to interpret performance across reporting cadences and turn findings into action. - Drive a disciplined testing agenda across audience, best practices, placements, landing pages, and channel tactics. - Evaluate performance across the funnel, balancing efficiency, scale, lead quality, and downstream business impact. - Shape audience-first, first-party data-informed media strategies that improve targeting, channel mix, and investment efficiency. - Help define how programmatic and paid social work together across the funnel. - Assess new tools, platform features, and emerging media opportunities. - Partner closely with Digital Marketing, Analytics, Web, Social, Brand, Content, and agency teams to align paid media plans with broader business priorities. - Help raise the bar on media operations, campaign governance, documentation, and performance standards. - Mentor junior team members where applicable, supporting strong execution, channel development, and professional growth. Qualifications - 7+ years of experience in digital media, with strong depth in programmatic, paid social, campaign optimization, and performance analysis. - Hands-on experience managing or overseeing campaigns across major DSPs, paid social platforms, ad servers, and related media tools. - Strong understanding of paid social campaign structure, amplification and boosting tactics, audience strategy, creative testing, and platform-specific optimization levers. - Strong working knowledge of tracking methodologies, attribution, full-funnel measurement, and performance evaluation. - Fluency in pixel implementation, UTM governance, taxonomy standards, and media data hygiene best practices. - Strong proficiency with Google Analytics and media measurement or attribution platforms. - Ad operations exposure, including trafficking and QA, creative specs and asset management, click tracker and UTM setup. - Exposure to Dynamic Creative Optimization concepts, testing methodologies, or tools is considered an asset. - Curiosity about creative automation, personalization, and emerging ad tech capabilities. - Strong strategic thinking, analytical rigor, and problem-solving ability in a fast-moving environment. - Excellent communication skills, with the ability to turn complex performance data into concise, actionable recommendations. - Bachelor's degree or equivalent experience. Requirements - Position: Senior Manager, Programmatic & Paid Social - Location: Remote/Canada - Industry: Financial Services - Department: Marketing - Employment Type: Permanent/Fulltime - Salary: $95,000-$110,000 + Bonus Benefits - Remote work model - Vacation and wellness days - Extended health and dental coverage, plus virtual doctor services - Employee Assistance Program and mental health resources - Company-matching retirement savings plan - Financial support for professional development - Annual company events - Exclusive access to perks and discounts Company Description At Farber, helping people is at the heart of everything we do-and that commitment extends to our employees, clients, and partners alike. We're dedicated to building an inclusive, diverse, and equitable workplace where everyone feels valued, respected, and supported from day one. Our culture is grounded in recognition, growth, and connection. We celebrate our people through meaningful awards and recognition programs, invest in their development through training/learning academies, education reimbursement, and foster an environment of respect that is felt across the organization. Farber encourages applications from all qualified candidates who represent the diversity of Canada. If you require any accommodations throughout the recruitment process, we encourage you to contact us at careers@farbergroup.com.