• Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. • Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. • Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. • Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. • Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). • Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. • Ensure consistent brand voice and compliant messaging across all touchpoints. • Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. • Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes.

• Lead strategy across the full cardiometabolic suite including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs • Lead a team of 2-3 product marketers and partner across product, clinical and commercial teams • Own positioning, GTM strategy and sales enablement across all stakeholder audiences • Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning • Help shape product and go-to-market road maps based on market gaps and customer needs • Lead packaging and pricing for cardiometabolic products • Own the positioning and messaging across the cardiometabolic suite • Lead end-to-end GTM launches for new cardiometabolic products • Act as the primary product marketing POC for the cardiometabolic suite

• Define and champion an innovative marketing vision and roadmap to position Precision as a leader in the industry. • Craft and execute an integrated, data-driven marketing strategy to enhance lead generation, and brand visibility. • Stay ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof Precision's marketing strategy. • Partner closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives. • Define clear metrics to evaluate marketing performance and support data-driven decision-making. • Oversee and strategically manage the marketing budget to ensure effective allocation of resources for maximum impact. • Develop and implement a events-based awareness and lead gen strategy for conferences, webinars, and industry events to maximize Precision’s visibility and influence. • Collaborate with internal and external stakeholders to secure Precision’s participation in high-profile sponsorships, speaking engagements, panels, and industry discussions. • Leverage event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact. • Establish Precision as an authoritative voice in industry through strategic thought leadership initiatives. • Oversee the strategy for high-value thought leadership content, such as white papers, case studies, blogs, and industry reports. • Guide PR agency with intel to develop and execute a PR strategy to promote key achievements, partnerships, experts, and innovations through media outreach, press releases, and news features. • Design strategy and guide team to develop and execute high-impact marketing campaigns informed by market insights, customer feedback, and business priorities. • Collaborate with internal teams to leverage martech tools such as HubSpot, Salesforce, Google Analytics, SEMrush, and Google Ads for superior campaign performance. • Lead website optimization efforts to ensure alignment with Precision's branding and business goals.

• Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs. • Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth. • Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance. • Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities. • Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations. • Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.