• Lead strategy across the full cardiometabolic suite including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs • Lead a team of 2-3 product marketers and partner across product, clinical and commercial teams • Own positioning, GTM strategy and sales enablement across all stakeholder audiences • Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning • Help shape product and go-to-market road maps based on market gaps and customer needs • Lead packaging and pricing for cardiometabolic products • Own the positioning and messaging across the cardiometabolic suite • Lead end-to-end GTM launches for new cardiometabolic products • Act as the primary product marketing POC for the cardiometabolic suite

• Define and champion an innovative marketing vision and roadmap to position Precision as a leader in the industry. • Craft and execute an integrated, data-driven marketing strategy to enhance lead generation, and brand visibility. • Stay ahead of industry trends, competitive activities, and emerging market opportunities to refine and future-proof Precision's marketing strategy. • Partner closely with the business unit and other senior leaders to ensure alignment between marketing efforts and overall business objectives. • Define clear metrics to evaluate marketing performance and support data-driven decision-making. • Oversee and strategically manage the marketing budget to ensure effective allocation of resources for maximum impact. • Develop and implement a events-based awareness and lead gen strategy for conferences, webinars, and industry events to maximize Precision’s visibility and influence. • Collaborate with internal and external stakeholders to secure Precision’s participation in high-profile sponsorships, speaking engagements, panels, and industry discussions. • Leverage event analytics to measure success, gather feedback, and continuously optimize event strategies for maximum impact. • Establish Precision as an authoritative voice in industry through strategic thought leadership initiatives. • Oversee the strategy for high-value thought leadership content, such as white papers, case studies, blogs, and industry reports. • Guide PR agency with intel to develop and execute a PR strategy to promote key achievements, partnerships, experts, and innovations through media outreach, press releases, and news features. • Design strategy and guide team to develop and execute high-impact marketing campaigns informed by market insights, customer feedback, and business priorities. • Collaborate with internal teams to leverage martech tools such as HubSpot, Salesforce, Google Analytics, SEMrush, and Google Ads for superior campaign performance. • Lead website optimization efforts to ensure alignment with Precision's branding and business goals.

• Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs. • Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth. • Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance. • Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities. • Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations. • Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

• Own the build out of the marketing sub-function at Velsera • Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints • Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets • Working closely with the Sales team on managing contacts and nurturing leads • Rigorously vet leads, moving qualified leads forward to the Sales team • Empower the sales team more and create a tighter working relationship between marketing and sales • Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts • In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions • Other duties as assigned