• Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs. • Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth. • Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance. • Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities. • Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations. • Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

• Own the build out of the marketing sub-function at Velsera • Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints • Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets • Working closely with the Sales team on managing contacts and nurturing leads • Rigorously vet leads, moving qualified leads forward to the Sales team • Empower the sales team more and create a tighter working relationship between marketing and sales • Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts • In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions • Other duties as assigned

Role Description The Director, Marketing at Velsera drives, in partnership with Commercial, Sales, and cross-functional leaders across the organization, the development and execution of integrated corporate marketing programs that establish Velsera’s brand, amplify its market presence, and drive demand for its products and services across target markets. This Marketing leader will partner and coach, creating an environment of accountability, innovation, and impact as well as overseeing team prioritization, resource management, and ongoing performance optimization. What will you do? - Own the build out of the marketing sub-function at Velsera - Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints - Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets - Work closely with the Sales team on managing contacts and nurturing leads - Rigorously vet leads, moving qualified leads forward to the Sales team - Empower the sales team more and create a tighter working relationship between marketing and sales - Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts - In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions - Other duties as assigned Qualifications - 7+ years of marketing experience. Healthcare or scientific software experience preferred. - 5+ years leading and managing a marketing or other commercial team - Experience with marketing specifically for lead generation in a B2B environment is required. - Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required. - Excellent communication skills, both verbal and written. - Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required. Core Values - People first: We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional and physical health. - Patient focused: We act with swift determination without sacrificing our expectations of quality. - Integrity: We hold ourselves accountable and strive for transparent communication to build trust. - Curious: We ask questions and actively listen in order to learn and continuously improve. - Impactful: We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard. Equal Opportunity Employer Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

• Managing partnership marketing campaigns from planning through to delivery. • Building strong relationships with industry-leading brand partners and becoming their trusted day-to-day contact. • Working with salons to maximise campaign participation and engagement. • Collaborating with Sales, Marketing and regional teams to deliver successful campaigns. • Supporting the growth of existing partnerships while identifying new commercial opportunities. • Tracking campaign performance and using insights to continually improve results.