• Open every engagement with a setup phase – shape the content strategy, sharpen the client’s LinkedIn presence, and map out their broader media approach. • Run bi-weekly content calls to draw out each client’s expertise, stories, and point of view as raw input for ideas. • Turn those calls into clear content outlines, then write LinkedIn content that conveys their ideas, attracts the people they want to reach, supports their business goals, and reads like they wrote it themselves. • Keep communication smooth and timelines on track across every account you manage. • Build monthly performance reports so clients always know how their content is landing.

• Own content calendars across all active accounts • Keep deadlines visible and realistic • Assign and brief writers • Edit every piece before it reaches a CSM • Turn client brand rules into style guides, briefs, and AI workflows

• Develop and maintain a content plan tied to marketing and corporate objectives, defining themes, editorial standards, and audience alignment so every piece has a clear reader, segment, and goal. • Create compelling content across blogs, social posts, newsletters, ebooks, win stories, guides, emails, and more — refining the mix based on performance. • Measure and prove impact: evaluate performance data to show how content drives new interest, pipeline, and deal acceleration. • Act as the editorial voice of the brand, interviewing internal and external SMEs — including partners and analysts — to elevate quality and credibility. • Write effective prompts that produce high-quality drafts for blog posts, landing pages, emails, social copy, and other marketing assets. • Build and maintain a library of reusable AI skills, prompt templates, and style guides for GTM teams to leverage across channels. • Stay current on the evolving AI landscape — writing tools, image generation, productivity platforms — and bring the best tools into the workflow. • Edit AI-generated content with a critical eye: fact-check, restructure, and add human insight before anything goes live. • Automate repetitive tasks including meta descriptions, alt text, social snippets, email subject-line variants, and monthly newsletter assembly. • Continuously identify manual bottlenecks and propose AI-driven solutions.

• You will spend your day balancing creative writing with precision. • Each morning often begins by reviewing assigned tasks and briefs your team has developed. • You’ll generate new content using AI technology to produce assets such as blog articles, landing pages, and website content. • Your focus shifts to careful editing: checking for grammar, spelling, punctuation, and syntax, while ensuring every piece aligns with brand voice and formatting standards. • You will also verify facts, incorporate credible sources, and run plagiarism and AI detection checks to maintain integrity and originality. • Throughout the day, you’ll collaborate with team members and stakeholders, ensuring clarity and consistency across deliverables. • You will also look for opportunities to streamline processes, improve efficiency, and elevate the quality of content deliverables, ensuring all projects are completed on time and to the highest standard.