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Content Marketing Lead
Location
Massachusetts
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Content Marketing Lead
aPriori Technologies
• Develop and maintain a content plan tied to marketing and corporate objectives, defining themes, editorial standards, and audience alignment so every piece has a clear reader, segment, and goal. • Create compelling content across blogs, social posts, newsletters, ebooks, win stories, guides, emails, and more — refining the mix based on performance. • Measure and prove impact: evaluate performance data to show how content drives new interest, pipeline, and deal acceleration. • Act as the editorial voice of the brand, interviewing internal and external SMEs — including partners and analysts — to elevate quality and credibility. • Write effective prompts that produce high-quality drafts for blog posts, landing pages, emails, social copy, and other marketing assets. • Build and maintain a library of reusable AI skills, prompt templates, and style guides for GTM teams to leverage across channels. • Stay current on the evolving AI landscape — writing tools, image generation, productivity platforms — and bring the best tools into the workflow. • Edit AI-generated content with a critical eye: fact-check, restructure, and add human insight before anything goes live. • Automate repetitive tasks including meta descriptions, alt text, social snippets, email subject-line variants, and monthly newsletter assembly. • Continuously identify manual bottlenecks and propose AI-driven solutions.
Job Requirements
- 5+ years of experience in B2B SaaS or AI content marketing or copywriting.
- Builder mentality — proactive, resourceful, and solutions-oriented.
- Hands-on experience using AI writing tools professionally; portfolio or examples of AI-assisted work strongly preferred.
- Experience collaborating across GTM teams including sales, marketing, product, customer success, and business development.
- Strong prompt-engineering skills with the ability to produce nuanced, on-brand output from LLMs and troubleshoot when results fall short.
- Working knowledge of CMS platforms and SEO/AEO/GEO fundamentals.
- Excellent editorial judgment with the ability to distinguish high-quality, impactful content from adequate AI output.
- Strong communication and influencing skills to drive theme alignment across GTM.
Benefits
- A competitive benefits package which includes medical, dental, and vision for employees and their dependents
- Life and disability insurance
- Flexible spending accounts
- 401k match
- Career-growth opportunities
- Flexible time
- Paid time off benefits – including aPriori days, and more!
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