• Develop and implement a comprehensive content strategy for the website, ensuring alignment with business goals and target audience needs. • Collaborate with cross-functional teams to define content requirements, guidelines, standards, and content KPIs. • Establish and maintain content governance processes, including content best practices, review, approval, archiving, and continuous improvement of content performance. • Provide guidance and support to stakeholders in executing content strategies aligned with brand messaging and business objectives. • Collaborate with stakeholders to define and implement content structures within the CMS, ensuring consistency across digital touchpoints. • Monitor and analyze content performance metrics to identify opportunities for improvement and optimization. • Support the full website content lifecycle, from strategy through analysis, with an emphasis on governance. • Manage and optimize content workflows and processes within a headless CMS to improve content reuse across digital channels. • Govern the content model and taxonomy to ensure consistent use by business and digital/IT stakeholders. • Audit the CMS to ensure best practices are followed and update taxonomy as new websites are onboarded. • Collaborate with the IT team to ensure seamless CMS integration and functionality. • Train marketing stakeholders on using the headless CMS platform and adopting the headless content approach. • Stay up to date with advancements in headless CMS technology and recommend improvements.

What the Role Is Babylist is looking for an experienced Branded Content Editor who owns sponsored email from start to finish and leads how our team uses AI to build and scale that work. This is a writing and editing role first and foremost, one that requires equal parts creativity and love of process (we know you're out there!). You're writing and designing on one hand, managing deadlines and multiple projects on the other. And if you had a third hand, it'd be dedicated to Slack. It's where we connect, solve problems, share wins, and send all the emojis. Who You Are - Gets a genuine kick out of finding exactly the right words. Clever subject lines, unexpected word combos, copy that earns the click. - Exceptional writer and editor with a sharp brand voice. Writes fast and accurately, and can adapt a message to meet client and user needs without losing Babylist's tone. - Fluent in AI tools (Claude, ChatGPT, Gemini, etc.) for research, outlining, data collection, automations, and more to improve the team's production workflows. - Proficient in Figma, comfortable building and QA'ing email. - Data-driven, reads performance data and knows how to act on it. - Systems-oriented, spots bottlenecks and builds solutions. - Natural relationship builder, treats cross-functional partnerships as essential to getting the best work done. - Clear communicator, knows when to flag an issue, when to push back, and when to let it go. - Handles client and legal revisions efficiently and protects the user experience. - 4+ years writing and editing branded content, or at a digital publisher or media company. - You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. How You Will Make An Impact - Write, edit, build in Figma, and QA branded email before it ships. - Set and document the standards for branded email: voice, quality, and production process. - Develop AI-assisted workflows that reduce manual production time across the team. - Coach the team on how to use AI tools you discover and develop so everyone levels up. - Pull and analyze email performance data; use what you learn to adjust copy and hit benchmarks. Report monthly. - Manage multiple assignments simultaneously and hit deadlines in a high-volume environment. - Flex into other branded content as priorities shift: articles, newsletter placements, feed copy. About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $119,852 to $143,839 Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important NoticesRecorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email — it's not us. Verify open roles at babylist.com/careers.

Role Description We're looking for an ambitious, growth-obsessed Content Specialist who basically thinks in TikToks. Someone who gets fired up by great content, knows what's trending before it trends, and wants to take Bump to #1 on the App Store in Latin America (and keep it there). This role can be either full-time in person in Paris or remote from various Latin American countries. You'll be the person bringing internet culture from Latin America into the heart of our Paris office, creating content, leading creators, testing wild ideas, breaking things (in a good way), and helping us build Bump into a must-have app. If that sounds like your dream job, keep reading. - Ambitious, driven, and wildly creative. - A natural storyteller who knows exactly why one video flops and another takes off. - Someone who spends more time on TikTok than you'd ever admit publicly. - Comfortable giving creators feedback that actually makes their content better. - Deeply tuned into Latin American memes, humour, and online culture. - Fluent in Spanish or Portuguese and English, and lived in Latin America. - Excited to work onsite if in Paris, with a fast-moving team. - Scrappy, energetic, experimental, you love trying 10 ideas to find the 1 that blows up, yet rigorous and detail oriented. Qualifications - 1–5+ years making short-form content (brand, agency, influencer, or creator, we care more about your work than your title). - Experience making content for ads (UGC especially). - Experience managing creators or giving creative feedback. - Deep knowledge of TikTok/IG trends and the Latin American creator landscape. - Spanish or Portuguese language proficiency, plus English. - Experience living in Latin America. - Must be willing to work in person in Paris or remotely from various Latin American countries. Benefits - Work in Paris with an ambitious, high-energy team that moves fast. - Own the entire Latin American market for one of the world's fastest-growing consumer apps. - Make content seen by millions and watch your work directly drive growth. - Do the kind of creative work most companies would never let you try. - Build a content engine from scratch and shape how Bump shows up in Latin America. - We test fast, learn fast, and celebrate wins properly.

Role Description We're looking for an ambitious, growth-obsessed Content Specialist who basically thinks in TikToks. Someone who gets fired up by great content, knows what's trending before it trends, and wants to take Bump to #1 on the App Store in the Netherlands (and keep it there). This role can be either full-time in person in Paris or remote from the Netherlands. You'll be the person bringing internet culture from the Netherlands into the heart of our Paris office, creating content, leading creators, testing wild ideas, breaking things (in a good way), and helping us build Bump into a must-have app. If that sounds like your dream job, keep reading. - Ambitious, driven, and wildly creative. - A natural storyteller who knows exactly why one video flops and another takes off. - Someone who spends more time on TikTok than you'd ever admit publicly. - Comfortable giving creators feedback that actually makes their content better. - Deeply tuned into Dutch memes, humour, and online culture. - Fluent in Dutch and lived in the Netherlands. - Excited to work onsite if in Paris, with a fast-moving team. - Scrappy, energetic, experimental; loves trying 10 ideas to find the 1 that blows up, yet rigorous and detail-oriented. Qualifications - 1–5+ years making short-form content (brand, agency, influencer, or creator; we care more about your work than your title). - Experience making content for ads (UGC especially). - Experience managing creators or giving creative feedback. - Deep knowledge of TikTok/IG trends and the Dutch creator landscape. - Dutch language and English language proficiency. - Experience living in the Netherlands. - Must be willing to work in person in Paris or remotely from the Netherlands. Requirements - Grow Bump in the Netherlands (yep, you'll actually own this). - Lead all content + creator efforts for the Dutch market. - Make high-performing TikToks, Reels, and UGC-style ads that people actually want to watch. - Build and manage a pipeline of Dutch creators. - Run influencer campaigns with top Dutch creators and micro-influencers. - Work closely with paid marketing to turn great content into great performance. - Jump on trends before they hit the For You Page. - Write briefs, give notes, and help external creators shine. - Collaborate daily in our Paris office with growth, distribution, and product. - Join brainstorms, test ideas fast, and help shape the creative direction of Bump. - Support launches, events, and Netherlands-focused activations. Benefits - Work in Paris with an ambitious, high-energy team that moves fast. - Own the entire Dutch market for one of the world's fastest-growing consumer apps. - Make content seen by millions and watch your work directly drive growth. - Do the kind of creative work most companies would never let you try. - Build a content engine from scratch and shape how Bump shows up in the Netherlands. - We test fast, learn fast, and celebrate wins properly.