• Plan and structure visual communication guidelines and execution materials for priority B2B channels (Pharmacy, Perfumery, Department Stores and Grocery/Food), ensuring correct direction for frontline teams. • Strategically connect the essence of the portfolio brands with the business’s future vision, translating branding concepts into robust, actionable retail execution plans. • Monitor and govern the brand-level budget breakdown, ensuring investments are allocated effectively and generate value for the ecosystem. • Ensure governance of the execution schedule for in-cycle and out-of-cycle projects between creative and production teams, conducting strategic analysis of channel requests. • Analyze projects and materials applying ROI and Payback concepts to support strategic rationales and optimize the area’s P&L. • Monitor the market and competitors, cross-referencing sell-out performance data with consumer behavior to refine future waves of materials planning. • Consolidate post-mortem reports focused on financial efficiency and brand impact, ensuring continuous improvement of planning rituals.

• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB) • Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards • Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives) • Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals • Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications • Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates • Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners • Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution • Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance • Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness • Develop and execute test-and-learn strategies to continuously improve performance and customer experience • Stay up to date with industry trends and best practices in affiliate and digital marketing

Role Description Eaton’s ES AMER Sector Integration division is currently seeking a Strategic Marketing and Business Communications Specialist. We are seeking a dynamic and strategic marketing leader to drive product marketing strategy and execution across a large digital portfolio as well as communications initiatives across Eaton’s business units. Responsible for the development and implementation of strategic marketing initiatives both internally and externally in alignment with segment and division marketing teams within Eaton. This role will own marketing strategy and execution, voice of customer, market research, analyst relations, and internal enablement/communications for digital offerings and solutions. The ideal candidate will bring a blend of strategic thinking, creative execution, and cross-functional collaboration to drive brand awareness and elevate business impact. Essential Functions: - Create and implement comprehensive marketing plans to drive awareness and revenue growth for both the software product portfolio and end-to-end solutions consisting of hardware/software/services. - Work closely with sales, offering management, and other marketing teams to ensure cohesive and effective marketing efforts. - Manage the production of internal and external presentations, product collateral, product positioning, and tradeshow materials; ensure brand consistency and timely delivery. - Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies. - Partner with other marketing teams, plan and execute trade shows and customer events focused on end-to-end solutions to drive customer intimacy and revenue impact. - Partner with Offer Managers, define and execute the VoC process, activities, and feedback loops to capture actionable insights; translate findings into strategic recommendations. - Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape; translate findings into strategic recommendations. - Partner with other marketing teams and offer management, define structure and oversee analyst inquiries/outreach across all relevant segments to ensure consistent brand messaging. - Deliver high-impact collateral and educational content (e.g. use case videos, customer case studies, end-to-end solutions) to drive internal awareness and commercial success. - Lead digital and solutions internal messaging strategy, including Viva Engage posts and strategic initiative communications. Qualifications - Bachelor’s degree in marketing, communications, business, or a related field from an accredited institution. - Minimum of 7 years of strategic marketing, communications, or offer management experience. - Minimum of 5 years of experience working with software products. - No relocation is offered for this position. Candidate must reside within the United States to be considered. Active duty military candidates are exempt from this requirement. - Eaton will not consider applicants for employment immigration sponsorship or support for this position. Requirements - MBA in Marketing, Communications, Business, or related field (Preferred). - Experience with marketing automation tools, content management systems, and creative production workflows (Preferred). Benefits - Health and Welfare benefits. - Retirement benefits. - Programs that provide for paid and unpaid time away from work.

Role Description We are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results. As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model. This is an exciting opportunity for a data-oriented marketing professional who enjoys working cross-functionally, optimizing campaigns, and contributing to a growing, results-driven program. What You’ll Do - Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB) - Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards - Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives) - Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals - Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications - Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates - Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners - Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution - Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance - Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness - Develop and execute test-and-learn strategies to continuously improve performance and customer experience - Stay up to date with industry trends and best practices in affiliate and digital marketing Qualifications - 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing - Bachelor’s degree - Experience working with agency partners, publishers, or third-party marketing platforms is a plus - Microsoft Excel (Intermediate) - Power BI (Entry Level) - Experience leveraging data and analytics to drive marketing decisions - Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations - Detail-oriented, with a focus on accuracy, compliance, and performance validation - Strong communication and stakeholder management skills - Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus - Exposure to campaign testing (A/B testing) and optimization strategies Benefits - Comprehensive benefits package - Career development and training opportunities - Flexible work arrangements - Dynamic and inclusive work culture within a globally renowned group - Private Health Insurance - Pension Plan - Paid Time Off - Training & Development