• Definir y ejecutar la estrategia de go-to-market, crecimiento y generación de ingresos de la compañía • Liderar el área de Generación de Demanda • Identificar y abrir nuevos mercados y verticales de negocio • Desarrollar un pipeline sólido de oportunidades comerciales y asegurar el cumplimiento de targets de revenue y rentabilidad • Establecer y nutrir alianzas estratégicas con clientes, partners tecnológicos y otros stakeholders • Analizar métricas de negocio y performance para optimizar tácticas de crecimiento • Liderar los equipos de Ventas, Marketing, Pre-Ventas y Customer Success Directors • Representar a la empresa en eventos, conferencias y foros de la industria • Liderar el delivery end-to-end

• Own the retention strategy across Email, SMS, Push Notifications and Loyalty. • Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS. • Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys. • Build customer segmentation strategies using behavioral, transactional and engagement data. • Develop lifecycle communication strategies for different customer segments and markets. • Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics. • Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience. • Partner with Data Science to identify new segmentation opportunities and predictive models. • Collaborate with Creative teams to continuously improve messaging performance. • Own retention calendars, communication frequency and channel orchestration. • Evaluate new retention technologies and automation opportunities to improve scalability. • Present insights, recommendations and business impact to stakeholders.

• Pipeline Growth: Work closely with BDRs and sales to build campaigns and programs that move accounts through the funnel, not just into it. This includes our scored lead program, campaign-to-BDR handoff design, nurture sequences for mid-funnel accounts, and targeted plays for priority segments. You will know at any given time where pipeline is stalling and have a point of view on what to do about it. • Marketing Operations: Own the systems and processes that make the demand engine run. This includes HubSpot administration and campaign tracking hygiene. You will partner with RevOps to keep the tech stack clean, the data trustworthy, and the handoff to sales airtight. • Attribution and Reporting: Own the measurement framework for growth programs. You will track performance across channels, report on pipeline contribution, and use data to make spend decisions. You will partner with RevOps on funnel definitions, lead routing, and campaign attribution. We use HubSpot and Salesforce, and you should be very comfortable moving between both. • Paid Acquisition: Design and manage paid programs across search, social, and display, with a focus on driving high-quality inbound from ICP accounts. You will own channel strategy, budget allocation, creative direction, and continuous testing. You know what good looks like in a niche B2B market and how to get cost-efficient results when audience scale is limited. • ABM Execution: Partner with sales on account-based programs targeting our highest-priority firms. You will coordinate outbound signals, content deployment, and event follow-up for named accounts, and track engagement at the account level. • Pipeline Forecasting: Own the marketing waterfall, from MQL targets to pipeline contribution to revenue influence. You will build and maintain forecasting models, report on actuals versus plan, and use that view to drive investment decisions. You will know where we are, where we are headed, and what to do when the numbers are off. • Experimentation: Build and run a structured testing program across channels, creative, and conversion points. You treat every program as a hypothesis and every result as signal, and you document what you learn so the team gets smarter over time.

• Making outbound calls to business decision-makers every day • Booking qualified meetings for our inside sales team • Helping onboard and support new SDRs as the team grows • Keeping your manager in the loop on what's working and what's not