• Own the upper funnel, global DTC experience • Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue. • Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering. • Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance. • Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally. • Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion. • Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com. • Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts. • Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets. • Build scalable frameworks for localization, campaign launches, and content updates across key markets. • Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations. • Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing. • Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget. • Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics. • Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.

• Drive the strategy, development, and optimization of the Adobe Experience Platform (AEP) in support of Next Best Action (NBA). • Serve as a key product leader responsible for translating business needs into platform capabilities. • Collaborate with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. • Partner with key lines of business to translate requirements into detailed product features. • Lead development of specific platform capabilities. • Ensure consent and preference data models, APIs, and workflows adhere to enterprise standards. • Monitor platform performance and integration health, driving corrective actions and enhancements as needed.

• Own the product vision. • Define and own the long-term product strategy and roadmap for PhreesiaOnCall. • Develop a vision for increasing provider engagement, retention, and monthly active users. • Identify opportunities to expand product value beyond traditional on-call workflows. • Conduct market analysis, customer discovery, and competitive research to inform product strategy. • Build new products and monetization opportunities. • Lead development of provider-targeted advertising and network-based products. • Define monetization strategies that create value for physicians, life sciences organizations, and healthcare stakeholders. • Build business cases, validate market opportunities, and launch new revenue-generating capabilities. • Partner with Commercial teams to develop go-to-market plans and success metrics. • Guide cross-functional teams through discovery, development, launch, and ongoing optimization. • Define product requirements, prioritize investments, and manage roadmap execution. • Partner with Engineering and Design teams to deliver high-impact features. • Establish success metrics and continuously optimize product performance. • Serve as the primary product leader for provider engagement initiatives. • Collaborate across Product, Engineering, Commercial, Marketing, Operations, Data Science, Clinical, and Executive Leadership teams. • Present product strategy, roadmap updates, and business results to senior stakeholders. • Measure adoption, engagement, retention, and monetization performance. • Develop frameworks for evaluating product investments and growth opportunities. • Leverage qualitative and quantitative insights to inform product decisions.

• Lead the development and evolution of network products • Define the product's fundamental value proposition and outline execution plans • Drive the creation of solutions for best-in-class provider networks • Develop and own the multi-year product strategy • Define product vision and roadmap • Oversee product lifecycle from ideation to post-launch optimization • Provide leadership and mentorship to junior team members • Communicate product strategy and progress to stakeholders • Define and track key performance indicators