ŌURA

• Own end-to-end planning and execution of regulated clinical trials from study start-up through close-out, including feasibility analysis, development of clinical investigation plans, contracts and budgets, timelines, trial oversight, data quality monitoring, and overall study leadership and decision-making. • Contribute to clinical research strategy, ensuring alignment with intended indications, evidence generation plans, and applicable FDA and international regulatory requirements. • Lead sponsor-side CRO and vendor management across the full study lifecycle, including vendor selection, onboarding, governance, issue escalation, and closeout. • Provide guidance and lead escalations on complex clinical quality, CRO, or vendor performance issues, advising senior leadership to support sound, well-informed decision-making. • Partner closely across Science collaborators, Product, Engineering, Regulatory, Quality, Clinical Data Management, Legal, and external partners to align study execution with product, clinical, and regulatory goals. • Translate study requirements into operational plans, including protocol-related planning, study-specific documentation, training, reporting needs, and core study management tools such as dashboards, trackers, and decision logs. • Work closely with CROs and data management partners to ensure high-quality and auditable evidence generation across eCRFs, EDC build, data review workflows, data cleaning, and database lock. • Drive study-level strategic decision-making by proactively identifying emerging risks and challenges, developing scenario plans and contingency options, and proposing innovative solutions to keep trials on track when circumstances change. • Help strengthen and maintain Oura’s Quality Management System by contributing to SOPs, templates, work instructions, and repeatable study playbooks. • Identify systemic risks or gaps across the clinical portfolio, not just within a single study, and proactively recommend process changes to leadership. • Mentor and provide operational guidance to Clinical Trial Managers and Clinical Research Coordinators, supporting colleagues as they navigate escalations, ambiguity, and clinical research feedback.

• Own end-to-end planning and execution of regulated clinical trials from study start-up through close-out, including feasibility analysis, development of clinical investigation plans, contracts and budgets, timelines, trial oversight, data quality monitoring, and overall study leadership and decision-making. • Lead sponsor-side CRO and vendor management across the full study lifecycle, including vendor selection, onboarding, governance, issue escalation, and closeout. • Partner closely across Science collaborators, Product, Engineering, Regulatory, Quality, Program, Clinical Data Management, Legal, and external partners to align study execution with product, clinical, and regulatory goals. • Translate study requirements into operational plans, including protocol-related planning, study-specific documentation, training, reporting needs, and core study management tools such as dashboards, trackers, and decision logs. • Work closely with CROs and data management partners to ensure high-quality and auditable evidence generation across eCRFs, EDC build, data review workflows, data cleaning, and database lock. • Drive study-level strategic decision-making by proactively identifying emerging risks and challenges, developing scenario plans and contingency options, and proposing innovative solutions to keep trials on track when circumstances change. • Help strengthen and maintain Oura’s Quality Management System by contributing to SOPs, templates, work instructions, and repeatable study playbooks.

• Participate in global banking structure evaluations and implementations, supporting relationship management, fee benchmarking, and service reviews • Assist with bank account rationalization, openings, closings, and signer maintenance • Administer global online banking platforms, user entitlements, and periodic access reviews • Maintain robust controls and documentation over banking permissions and approval workflows • Monitor global daily cash positions and execute international funding transfers to meet operating needs • Manage and monitor inter-company settlements and related reconciliations • Partner with Accounting and FP&A on short- and long-term cash forecasts, including variance analysis, and identify opportunities to optimize working capital and shorten the cash conversion cycle • Support debt reporting, repayments, covenant compliance, and forecasting of repayment schedules and interest costs • Help identify and measure FX exposures across global entities. Support execution, settlement, and documentation of hedging activities • Support corporate insurance renewals, manage claims and respond to insurance related inquiries • Work with the accounting team to ensure the general ledger is updated timely with proper accounting for investments, derivatives, and foreign currency revaluation • Assist in building and maintaining treasury dashboards and reporting packages for management • Maintain treasury policies and SOX documentation; respond to internal/external audit requests and assist in SOX reviews • Ensure compliance with internal controls, treasury policies, and regulatory requirements • Identify and implement automation across reporting, reconciliation, and forecasting workflows • Partner with IT and Treasury leadership on TMS implementation, treasury systems and banking platform enhancements • Collaborate with internal stakeholders, including Accounting, Finance and Tax, to align Treasury activities with broader financial objectives

• Design and evangelize the Global Marketing Operations Program • Own the marketing operating model and ways of working • Lead planning and launch orchestration • Drive cross‑functional alignment and change leadership • Partner with Finance on investment governance • Lead and develop the Marketing Ops team • Support performance tracking and continuous improvement

• Support high-impact tax projects tied to business growth, new structures, market expansion, and other strategic initiatives. • Partner closely with Accounting, FP&A, Legal, external tax advisors, and other finance stakeholders to provide practical, business-oriented tax support. • Help evaluate and implement tax considerations related to international expansion, and evolving business needs. • Drive process improvements that strengthen how the tax function supports the business and scales with company growth. • Take ownership of priority direct tax workstreams while balancing longer-term strategic and operational projects. • Build strong cross-functional relationships and help the tax team respond quickly and thoughtfully to complex, high-priority matters.

• Build trust and credibility for Oura and our products for members, physicians, scientists and health systems. • Collaborate closely with engineering, product, design, data science and algorithm teams to define clinical features aligned with metabolic health, including integrations with continuous glucose monitors (CGM) and laboratory testing, and alignment with related teams such as sleep, activity and women’s health. • Collaborate on clinical feature specifications: Translate your metabolic health knowledge and existing literature into real-world informed performance goals, working closely with science and product teams. • Design and oversee clinical validation studies (feasibility, observational, real-world) to demonstrate product performance and clinical relevance in the metabolic space. • Work with regulatory, quality and clinical outcomes teams to build protocols, drive submissions and ensure compliance in applicable markets, and adapt to the changing regulatory environment in major markets. • Engage cross-functionally: proactively anticipate risks, communicate clearly about challenges, adjust plans, and maintain a collaborative mindset. • Serve as a clinical voice across the organization: staying abreast of the newest and most relevant medical insights, weaving this science into product decisions, translating this into company knowledge and features. • Guide the team on inclusion of appropriate biometrics and ground truth data, clinical endpoints, and study design. Uplevel internal knowledge across teams related to this domain of medicine and science. • Represent Oura externally to scientific audiences, payors, partners, clinicians and health systems.

• Own the definition, consistency, and integrity of Oura’s core business metrics across product, finance, and go-to-market. • Establish and maintain a unified “metrics layer” that ensures a single source of truth for executive and operational decision-making. • Resolve ambiguity in metric definitions and drive alignment across senior stakeholders when competing interpretations exist. • Ensure critical KPIs are consistently defined, reproducible, and trusted across the organization. • Partner with the CFO’s office and FP&A to define, document, and deliver the financial KPIs that show up in Board and exec reporting including but not limited to (Revenue, Gross profit/margin, adjusted EBITDA, Net Income, Units Sold, Warranty Rate, Membership, Engagement, and Retention and the long tail of corporate metrics). • Establish each financial KPI as a governed, audit-grade data product — locked definitions, single owner, quality tests, full lineage to source systems, formal sign-off by key stakeholders, and a documented change-management process. • Treat key data pipelines and metrics as production-grade systems with defined reliability standards. • Establish monitoring, validation, and escalation processes for data issues affecting tier-1 business metrics. • Drive structured incident management processes for data breaks, metric regressions, and reporting inconsistencies. • Improve end-to-end data quality across systems of record, transformation layers, and reporting tools. • Ensure the analytics delivered in external audit cycles — documentation, walk auditors through lineage, and ensure SOX-aligned controls and segregation-of-duties practices are reflected in how financial metrics are produced. • Coordinate large-scale initiatives spanning Data Engineering, Analytics, Finance, GTM, Product, Operations, and Technology. • Manage complex dependencies across business and technical systems to ensure consistent data flow and logic. • Establish governance forums and decision frameworks that ensure clarity, accountability, and fast resolution of tradeoffs. • Translate fragmented systems into coherent operating models that support scalable decision-making. • Design how data is used to drive planning, forecasting, and resource allocation across the company. • Partner with Finance and BizOps to ensure planning systems are grounded in consistent, trusted data. • Build mechanisms that connect operational metrics to strategic decision-making and executive prioritization. • Enable faster, higher-confidence decisions by improving signal clarity and reducing ambiguity in core business data. • Translate complex technical and systems challenges into clear, decision-oriented narratives for executives. • Provide structured updates on data health, system integrity, and transformation progress. • Drive organizational adoption of standardized metrics, reporting systems, and data definitions. • Influence without authority across senior leaders to ensure alignment on the “one version of truth.”

• Lead, coach, and develop a team of senior IT platform engineers — actively growing them toward informal domain ownership across Identity, Endpoint, and Security Engineering; own the full people management lifecycle: hiring, onboarding, performance, career development, and succession • Own delivery accountability across IT's major programs — identity maturation, PAM deployment, network-as-a-service delivery, and remote access modernization — not executing every task, but accountable for every outcome; partner with the Staff Engineer to sequence the technical roadmap and protect strategic programs from BAU erosion • Own delivery relationships with key technology vendors and implementation partners — milestone accountability, performance governance, and risk escalation without requiring executive involvement • Lead programs across Security, GRC, Legal, People, and Finance as a true business partner; translate complex technical risk into clear, actionable business language for executive stakeholders; influence without authority across functions • Own the maturation of Oura's enterprise identity program end-to-end — PAM deployment, IGA governance, and Joiner/Mover/Leaver automation are organizational priorities; ensure delivery meets compliance and audit-readiness requirements in partnership with Security and Compliance • Apply your technical depth where it has the highest leverage — architecture reviews, identity design decisions, vendor technical validation, and engineering escalations; remain a credible peer to your senior engineers and delivery partners

• Define enterprise-wide taxonomy, governance, and "living knowledge" frameworks to support rapid scaling and IPO readiness. • Develop corporate ontologies to ensure institutional knowledge is machine-searchable and AI-ready. • Partner with senior leadership to identify and mitigate organizational memory risks. • Serve as DRI for a 7-wave data retention program, transitioning the company from Slack-centric storage to durable repositories (Confluence, Google Drive). • Build and mobilize a cross-functional network of department champions to lead migration efforts. • Enforce documentation standards, leverage AI tools (e.g., Glean) for migration, and manage change to prevent shadow IT. • Partner with Legal to manage compliance carve-outs, legal holds, and retention policies. • Standardize knowledge capture for critical transitions (departures, role changes, org redesigns). • Embed retrospective practices to systematically document decision rationales and project context. • Co-own governance of Oura’s tech stack (Confluence, Google Workspace, Glean, Miro, Slack, Intranet) in partnership with IT. • Optimize information architecture to support multi-tool AI stack use cases (e.g., performance reviews, deal continuity). • Embed knowledge hygiene into core HR milestones (onboarding, L&D tracking, planning cycles). • Define and track KPIs for knowledge health, including content currency, discoverability, and search efficacy.

• Own the upper funnel, global DTC experience • Define and execute a product roadmap that balances strong customer experiences with measurable impact on conversion, average order value, and revenue. • Identify, test, and ship AI-powered and personalized experiences that help site visitors understand Oura and choose the right offering. • Partner with Data, ML, and Engineering to prototype and scale agentic and personalized experiences that improve both user satisfaction and revenue performance. • Stay on top of emerging AI and experimentation tools, bringing forward pragmatic ideas that can be tested quickly and scaled globally. • Internalize Oura’s product portfolio (hardware, membership, software features) in order to create an inspirational site experience that drives conversion. • Support ongoing Marketing campaigns by providing strategic direction on how to extend to ouraring.com. • Use quantitative and qualitative insights to shape compelling buying experiences for different audiences, markets, and contexts. • Partner with several cross-functional teams to ensure experiences are localized and transcreated (not just translated) across key markets. • Build scalable frameworks for localization, campaign launches, and content updates across key markets. • Lead a rigorous experimentation program and translate lessons learned into roadmap priorities and follow-on iterations. • Develop and test hypotheses (rooted in data) to maintain a high velocity pipeline of A/B testing. • Partner closely with Product Design, Engineering, and Marketing to deliver initiatives end-to-end – on time and within budget. • Create crisp PRDs, experimentation briefs, and decision documents that clarify problem statements, hypotheses, requirements, edge cases, and success metrics. • Help cultivate a culture of excellence, experimentation, and data‑driven decision making across the DTC organization.