Perm, contract, independent contracting. In-office and remote. Virtual Assistants. Remote SA workers upto C-Suite.
Hospitality and Digital Marketing Specialist
Location
South Africa
Posted
3 days ago
Salary
R230 / hour
Seniority
Senior
Job Description
Hospitality and Digital Marketing Specialist
RecruitMyMom
• Optimise and manage Online Travel Agency (OTA) profiles including Booking.com, Airbnb, and Expedia to maximise separate property bookings. • Maintain and update Google and TripAdvisor listings alongside the Free to Book channel manager to ensure accurate information and seamless booking consolidation. • Develop and execute a targeted social media and marketing plan, leveraging platforms such as TikTok to increase organic reach and audience engagement. • Utilise advanced AI tools, specifically Claude, to streamline marketing workflows, refine digital presence, and polish documentation. • Monitor, protect, and leverage the business's established reputation of over 300 five-star reviews across platforms to validate the guest experience. • Establish measurable, data-driven marketing plans and deliver regular performance metrics to track platform effectiveness.
Job Requirements
- Established marketing and social media experience within the hospitality industry.
- Demonstrated hands-on experience managing Online Travel Agencies (OTAs), specifically Booking.com, Airbnb, and Expedia.
- High proficiency and comfort working with AI tools, specifically Claude, to enhance digital output.
- Solid understanding of social media audience targeting and algorithm manipulation.
- Proven ability to work independently, establish structured execution parameters, and deliver data-driven results.
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