Role Description LTCI Partners is seeking a technology-forward Digital marketing strategist to support advisor and consumer engagement, sales enablement, marketing operations, and reporting. This role partners closely with sales, marketing, and leadership to execute campaigns, manage HubSpot workflows, support advisors, and implement AI-driven efficiencies. Key Responsibilities: - Create and execute marketing campaigns using HubSpot including emails, workflows, landing pages, and reporting. - Manage LTCI Partners social media presence and channels. - Support advisor-facing initiatives, webinars, and educational campaigns. - Create and manage sales enablement materials such as presentations, one-pagers, and PPT/email templates. - Maintain and report marketing data, segmentation, and campaign tracking. - Identify opportunities to use AI tools and automation to improve efficiency. - Coordinate across sales, compliance, and product teams. Qualifications - 4+ years of marketing or sales enablement experience. - Hands-on experience with HubSpot or similar marketing automation platform. - Email deliverability expertise. - Strong analytical, project management, and communication skills. - Experience supporting sales teams with marketing tools and content. - Fluency with Microsoft 365 tools. Requirements - Preferred Experience: - Insurance or financial services industry experience. - Experience with Salesforce, Power BI, or AI tools. Benefits - Competitive salary. - PTO & paid holidays. - 401(k) with match. - Exclusive discount programs. - Health & wellness programs. - Performance-based incentives.

• Take full ownership of administrative and marketing workflows directly off the founder's plate to maximize organizational velocity. • Manage and deliver client deliverables independently—from initial creative brief to final completion and quality assurance. • Drive technical digital marketing efforts, focusing heavily on SEO implementation, social ads execution, and conversion tracking. • Design polished graphics and edit high-quality video content that meets an exceptional aesthetic standard. • Leverage advanced AI platforms (including Claude) to engineer smarter, faster, and more efficient project processes. • Maintain absolute organization across all moving parts, keeping deadlines on track even during high-velocity agency scaling.

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI • Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers • Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI • Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress • Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets • Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs • Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices • Oversee the organization of leads within marketing automation platforms • Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements • Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement • Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs • Deliver monthly performance reports • Recommend optimizations and pivots to all digital activities based on reporting

• Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing. • Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos. • Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content. • Understand and use client data to create effective messaging that demonstrates value. • Unlock opportunities to expand client advisors' strategy. • Lead strategy and content development for various mediums, including website, social media, and email marketing. • Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors. • Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams. • Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward. • Generate proactive, new ideas and opportunities to support client objectives and storytelling. • Provide research and client counsel, in alignment with strategic plans and programs. • Track and report on campaign results. • Develop and/or conduct content workshops, webinars or lunch and learns as appropriate. • Support World events/conferences as appropriate.