Matter of fact.
Senior Campaigns Associate, Thematic Campaigns
Location
Kenya
Posted
20 days ago
Salary
0
Seniority
Senior
Job Description
Senior Campaigns Associate, Thematic Campaigns
Meliore Foundation
- Design and deliver integrated digital strategies that align with campaign goals, audience insights, and organisational priorities. - Partner with campaigners, comms specialists, and creatives to translate messaging into high-impact digital plans. - Ensure campaigns are timely, targeted, and adaptable to fast-changing political and cultural moments. - Develop audience segmentation and targeting strategies informed by research, data, and behavioural insights. - Monitor campaign performance in real time, optimising creative, messaging, and channel mix for maximum impact. - Produce clear insights reports that drive decision-making and learning across the organisation. - Lead the testing of new media channels, formats, and partnerships, from influencer collaborations to podcast partnerships, programmatic media plans and fully integrated campaign strategy. - Champion a test–learn–iterate culture in the digital team, embedding best practices for experimentation. - Track emerging trends and tools, making recommendations for adoption where they can increase reach or influence. - Work closely with policy, advocacy, and media colleagues to ensure message discipline and coordinated rollout. - Brief and manage external agencies, media partners, and content creators. - Present strategies, insights, and recommendations to senior leadership and partners. - Delivering regular, actionable feedback to drive improvements.
Job Requirements
- Proven experience in campaign strategy and digital campaigning, advocacy, or marketing, ideally with an issues-based or political focus.
- Proven experience managing teams within a complex organisational matrix
- Strong grasp of audience targeting, integrated media strategy, and analytics tools (e.g. Google Analytics, Meta Ads Manager, programmatic platforms).
- Demonstrated ability to plan, execute, and evaluate multi-channel campaigns.
- Skills in A/B testing, message and creative testing, and adapting strategies based on results.
- Experience in influencer collaboration, new media partnerships, podcast pitching, and/or developing thought leadership networks.
- Experience in managing agencies, vendors and 3rd party suppliers.
- Excellent storytelling and copywriting skills tailored for digital audiences.
- Ability to work in dynamic teams and thrive in fast-paced, reactive campaign environments.
- Knowledge of political landscapes, advocacy campaigning, or movement-building.
- Familiarity with social listening and insights analysis.
- Experience running direct media buys with news publishers.
- Comfort working across multiple time zones and cultures.
- Fluency in written and spoken English, our working language;
Benefits
- Be part of a remote-first, international network of professionals working on climate, energy and nature and work with a bunch of dynamic, culturally diverse individuals who combine their passion to make a difference with a rigorous and results-oriented approach to work.
- 6 offline days (with no calls or meetings) per year to focus on your work
- Reduced working time on Fridays during the Dry Season (summer)
- Access to our employee assistance program to support your mental health and personal development
- Supplementary paid business closure for end-of-year holidays
- Maternity leave matched to 20 weeks for countries where regulation allows less than that
- Enjoy regular opportunities to connect and collaborate with colleagues around the world
- A full-time position with an employment or consultant contract, subject to location, for 12 months, with possible renewal after one year.
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