thaia®︎ logo
thaia®︎

Building high-performing teams for startups.

Growth & Performance Lead

Growth MarketingGrowth MarketingFull TimeRemoteSeniorTeam 1-10Since 2024H1B No SponsorCompany SiteLinkedIn

Location

Latin America

Posted

9 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglishSQL

Job Description

Growth & Performance Lead

thaia®︎

• Own all paid media and optimize their core acquisition funnels • Define the strategy, build campaigns, manage budgets, and optimize performance • Optimize three core growth engines: Marketplace, Education, and B2B Inbound • Manage everything from initial click to qualified lead or signup • Monitor spend, ROAS, payback, campaign health; make scaling or pause decisions • Review performance weekly, analyze funnels monthly, rethink channel mix quarterly • Keep performance visible through dashboards, structured experimentation, and documentation

Job Requirements

  • Proven experience improving CAC, ROAS, payback, conversion rates, or Cost per SQL
  • Personally managed meaningful paid acquisition budgets with measurable business impact
  • Comfortable inside Google Ads, Meta Ads Manager, GA4, spreadsheets, and funnel analysis
  • Understanding of attribution, experimentation, landing page optimization, and conversion rate optimization
  • Think like an owner, not a channel manager
  • Move fast, prioritize ruthlessly, and make decisions backed by data
  • AI-native; already work AI-first and use AI to enhance your work

Benefits

  • 100% remote work
  • Competitive compensation in USD
  • High autonomy and ownership from day one
  • Direct exposure to the CEO and strategic business decisions
  • The opportunity to build growth inside an AI-native company transforming how remote work operates

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