Made to order Stick Items, the BEST Hand-Stomped Lemonade, Sunny Stripes and Famous Customer Service.
Field Marketing Manager
Location
Kentucky
Posted
5 days ago
Salary
$75K - $90K / year
Seniority
Senior
Job Description
Field Marketing Manager
Hot Dog on a Stick
• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace. • Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability. • Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans. • Key marketing liaison to all Corporate and Franchise Operators. • Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support. • Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency. • Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts. • Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools. • Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs. • Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform. • Maintains and updates project(s) status and related activities through a project management platform. • Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings. • Manages Local Restaurant Marketing plans and support material.
Job Requirements
- Bachelor’s Degree in Marketing or Related Field
- Minimum 5 Years Experience in Franchise restaurant marketing
- Excellent Project Management, Communication and Organizational Skills
- Proven Ability to Manage Time Effectively and Work Autonomously
- Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, Adobe Acrobat
- Understanding of Franchise Business, a Plus
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