Launch Potato logo
Launch Potato

Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Lead Applied Scientist, Marketing

MarketingMarketingFull TimeRemoteLeadTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

5 days ago

Salary

$175K - $200K / year

Seniority

Lead

No structured requirement data.

Job Description

Lead Applied Scientist, Marketing

Launch Potato

Role Description Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency. This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis. You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time. Your primary metric is ROAS. Outcomes - Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact - Deliver buying models that maintain positive ROAS and quality - Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth - Establish trusted, direct partnership with vertical business stakeholders - Produce trusted output: validated, documented, low correction burden - Identify and leverage net-new modeling opportunities the business has not flagged Qualifications - Proven experience in digital marketing, performance marketing, or the leadgen industry - Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired) - Strong modeling fundamentals: the ability to build effective models that drive business impact - Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud - Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling - Expert Python and SQL Requirements - 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact. Nice to Haves - Sophisticated ML at companies where paid digital media is core to the business model - Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models - Insurance domain experience - Creating state-of-the-art Ad Ranking algorithms - Modeling against ad-platform data points (Google, Meta, native) - LLMs / deep learning applied to personalization or content - Familiarity with Looker Benefits - Base salary: $175,000 to $200,000 per year, paid semi-monthly - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits - Future increases based on company and personal performance, not annual cost of living adjustments

Related Categories

Related Job Pages

More Marketing Jobs

Ripio logo

Field Marketing Manager

Ripio

Discover the future of the digital economy 🚀

Marketing5 days ago
Full TimeRemoteTeam 201-500H1B No Sponsor

• Lead and execute Ripio's B2B Field Marketing strategy, focused on demand generation and new lead acquisition. • Organize in-house events, side events, and activations during key fintech and crypto industry conferences to drive business opportunities. • Coordinate Ripio's participation in conferences, trade shows, and strategic events. • Generate business opportunities and contribute to the sales pipeline through marketing initiatives. • Collaborate with sales teams to convert leads into business opportunities and revenue. • Develop and implement post-event follow-up strategies to maximize lead conversion. • Organize webinars and other demand-generation initiatives targeted at B2B clients. • Strengthen Ripio's positioning within the fintech and crypto ecosystem in market territories. • Build and nurture relationships with potential clients, partners, and industry referrers. • Measure the impact of Field Marketing initiatives using pipeline, opportunity, and revenue metrics. • Collaborate with regional teams to support Ripio's B2B business growth.

Brazil
Talent Hub By LS logo

Marketing Assistant

Talent Hub By LS

We revolutionize the recruiting process with education and technology, creating more human experiences.

Marketing5 days ago
Full TimeRemoteTeam 1-10H1B No Sponsor

• Assist in writing, editing, and proofreading content for websites, product descriptions, email campaigns, newsletters, blogs, and social media • Organize and manage content calendars to ensure consistent publication • Source, edit, and organize images, graphics, and video assets for campaigns • Support the creation and optimization of marketing materials across digital channels • Coordinate with the Marketing Specialist to implement campaigns across email, website, and social media • Track campaign performance and prepare reports with insights and recommendations • Research competitor strategies, market trends, and best practices • Assist in improving SEO and SEM performance • Manage social media accounts by engaging with followers and responding to inquiries • Monitor performance across social platforms and website traffic • Support content updates on company websites • Collect and analyze engagement data from websites, email campaigns, and live chat systems • Manage and segment marketing databases for lead generation and campaigns • Assist with client account activation on company platforms • Collaborate with sales teams to prepare marketing materials for client presentations • Participate in weekly sales and marketing meetings

United States
Fran's ExploreMore Travel logo

Travel and Marketing Coordinator

Fran's ExploreMore Travel

We are a leading hospitality organization committed to providing exceptional services to our guests.

Marketing5 days ago

Role Description Are you passionate about travel and marketing? Do you love the idea of combining creativity with customer service to help clients explore the world? We are seeking a motivated Travel and Marketing Coordinator to help us connect clients with unforgettable travel experiences. You will play a key role in planning travel itineraries while supporting our marketing efforts to promote new destinations and services. As a Travel and Marketing Specialist, you will help clients plan their trips while assisting in marketing efforts to engage new and existing customers. This role offers flexibility, a collaborative work environment, and the opportunity to be part of an award-winning team. - Plan and coordinate travel itineraries for individual and group clients, including transportation, accommodations, and activities. - Work with clients to understand their travel preferences and provide tailored travel solutions. - Collaborate with the marketing team to promote travel packages, destinations, and services through various channels (social media, email, etc.). - Create and distribute marketing materials, including brochures, newsletters, and online content. - Assist in managing social media accounts and generating engaging content to promote the company’s services and destinations. - Ensure excellent customer service by addressing client inquiries, offering solutions, and following up on bookings. Qualifications - Passion for travel and enthusiasm for helping others plan their ideal vacations. - Strong communication and organizational skills. - Experience with social media platforms and digital marketing (preferred but not required). - Ability to work independently and collaboratively as part of a team. - Detail-oriented and able to handle multiple tasks simultaneously. Benefits - Flexible Schedule: Work from home with a flexible schedule that allows you to balance work and personal life. - Travel Perks: Enjoy discounts on travel services and opportunities to experience destinations firsthand. - Supportive Team Environment: Work with a knowledgeable, collaborative team committed to providing exceptional customer service. How to Apply If you’re passionate about travel, marketing, and helping others explore new destinations, apply today to join our team as a Travel and Marketing Coordinator!

Australia
Empregga logo

Advertising Account Manager

Empregga

A gente seleciona, você cresce

Marketing5 days ago
Full TimeRemoteTeam 1-10Since 2019H1B No Sponsor

• Manage client accounts, keeping communication channels open and active and maintaining ongoing relationships. • Oversee onboarding of new clients in your portfolio with clear steps and a well-defined timeline; • Ensure that everything planned and sold is executed according to scope, deadlines and agreements, aligning client expectations and protecting the agency's interests; • Create and manage client projects and tasks in the agency's platform; • Monitor agendas, deadlines, task execution and request history in the agency platform (eKyte), ensuring account organization and documentation; • Prepare briefings and pass requests to technical teams; • Conduct follow-up meetings with agendas and minutes recorded; • Analyze marketing results (especially social media, inbound and paid media) and propose continuous improvements; • Facilitate cross-team communication and ensure process flow and deadline adherence; • Develop and support clients' strategic planning, focusing on social media and demand generation; • Identify opportunities for improvement, upselling or cross-selling to contribute to account retention; • Anticipate issues, disruptions or client needs, acting proactively and proposing solutions.

Brazil
R$3.5K / month