Role Description Do you have a passion for children and education? Would you like to positively impact families in need of help? We want to speak with you! Step Up For Students empowers families to pursue and engage in the most appropriate learning options for their children. We unite communities to provide scholarships that open doors to a stronger future. With this support, students can choose the right learning environment and access resources to reach their full potential. Our culture is rooted in two core values: - Everyone is an asset - Every event is an improvement opportunity These values guide how we work together and continuously improve. We expect every team member to bring these principles to life in their daily work. Results-driven marketing professional with a proven track record of developing and executing strategic, data-informed marketing initiatives that elevate brand awareness, increase stakeholder engagement, and drive measurable business results. Expertise in designing and managing integrated marketing campaigns, targeted communications, and outreach strategies that strengthen participation and support organizational objectives. Recognized for serving as the lead marketer for provider-facing programs and initiatives, translating business priorities into impactful marketing solutions that enhance visibility, engagement, and customer experience. Skilled at leveraging analytics and market insights to optimize campaign performance, improve outreach effectiveness, and maximize return on investment. A collaborative leader with strong experience partnering across cross-functional teams and external stakeholder groups to deliver high-impact marketing programs. Demonstrated ability to manage multiple complex projects simultaneously, influence key stakeholders, and align marketing strategies with organizational goals to drive sustained growth and long-term success. Location: Remote (United States) Key Responsibilities - Develop and implement provider-focused marketing strategies and integrated campaigns that increase awareness, participation, and engagement. - Plan and execute targeted outreach initiatives designed to drive provider participation and strengthen ongoing engagement. - Collaborate with Marketing and cross-functional teams to ensure consistent branding, messaging, and alignment across all provider-facing communications. - Lead provider-facing social media strategy, including content development, scheduling, and ongoing performance optimization. - Create and deliver high-quality promotional materials, presentations, and campaign assets that support engagement and recruitment efforts. - Analyze engagement data and campaign performance to identify trends, measure effectiveness, and recommend strategic improvements. - Support provider recruitment and growth initiatives through coordinated marketing efforts and targeted outreach campaigns. - Manage marketing activities for conferences, events, and other provider engagement opportunities to maximize visibility and participation. - Monitor, track, and report on campaign performance, translating results into clear insights and actionable recommendations. Qualifications - Demonstrated success and a proven track record in professional/life experience in specific job functions, projects, or industries. Military service can substitute for professional experience and/or formal education requirements. - 5+ years of experience in marketing, communications, or engagement roles, preferably in nonprofit, education, scholarship, or mission-driven organizations. - Demonstrated experience developing and executing multi-channel marketing campaigns that drive awareness, participation, and stakeholder engagement. - Experience working with diverse external audiences such as families, students, schools, or community-based partners. - Strong background in digital marketing, content strategy, and social media management. - Experience analyzing campaign performance data and using insights to optimize outreach and engagement strategies. - Proven ability to manage multiple projects and deadlines in a fast-paced, high-impact environment. You’ll Stand Out If You Have - Bachelor’s degree in Marketing, Communications, Business, Public Relations, Education, or a related field required. Master’s degree preferred. - Experience supporting event marketing, community outreach, or enrollment/recruitment campaigns preferred. - Familiarity with education choice programs, scholarship organizations, or public-interest initiatives is a plus. Key Competencies - Ability to develop and execute integrated marketing strategies that increase awareness, participation, and engagement across diverse audiences. - Strong stakeholder engagement skills with experience building relationships with families, schools, community partners, and internal teams. - Expertise in creating clear, compelling, and audience-focused messaging across digital, print, and presentation formats. - Proficiency in digital marketing and social media management, including content planning, execution, and performance optimization. - Strong analytical skills with the ability to interpret engagement data, evaluate campaign performance, and apply insights to improve outcomes. - Excellent project management skills with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment. - Proven ability to collaborate across teams to ensure alignment in branding, messaging, and campaign execution. - Experience supporting outreach initiatives, enrollment campaigns, events, and community engagement activities. - Strong communication skills with the ability to translate mission-driven goals into effective marketing strategies and messaging. Interview Process - Veriff Identity Verification - Recruiter Video Interview - Panel Video Interview with Director, Provider Development & Senior Manager, Provider Development - Video Interview with Director, Provider Development Benefits - Enjoy medical, dental, and vision coverage, plus HSA, FSA, and Lifestyle Spending Accounts. - We also offer a competitive 401(k) with company match to help you plan for the future. - Remote work options and unique time-off programs—including 14 paid holidays, Care and Parental Leave, and our Flexible Leave policy. - From mentorship programs to management training and professional development opportunities, we invest in your career journey every step of the way. - Our dedicated coaching team is here to help you succeed, and employee-led committees give you a voice in shaping our workplace. Working Conditions and Equipment Use - Work is performed indoors in a typical office environment - not substantially exposed to adverse environmental conditions. - Valid driver’s license and proof of insurance may be required, depending on role responsibilities. - Must be able to lift up to fifteen (15) pounds. - Frequent use of office machines to include telephone, computer, and printer. Step Up For Students is an equal opportunity employer committed to diversity & inclusion in the workplace.

• Develop and manage the annual marketing plan aligned to growth objectives • Create quarterly go-to-market (GTM) plans by vertical • Define target segments and prioritize growth opportunities • Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment) • Build vertical playbooks including messaging, positioning, and campaign approach • Align marketing strategies with service capabilities and business priorities • Plan and execute integrated multi-channel campaigns (digital, email, content, and social media) • Own lead generation strategy to drive pipeline growth • Manage social media strategy and execution, ensuring consistent messaging and brand presence • Maintain campaign calendars and track performance across all initiatives • Develop and execute account-based marketing (ABM) programs for priority accounts • Lead client marketing initiatives that support retention, engagement, and growth within existing accounts • Define and execute event and trade show strategy aligned with vertical goals • Manage participation, planning, and follow-up campaigns to maximize impact • Ensure events contribute to pipeline generation and brand visibility • Conduct market research to identify trends and opportunities • Develop and maintain competitive intelligence, including battle cards • Monitor industry activity to inform strategy and positioning • Plan and oversee thought leadership content aligned with vertical strategies • Ensure content supports campaign goals and strengthens market positioning • Track and optimize marketing performance based on data and KPIs • Provide regular reporting on campaign effectiveness and growth impact

• Help develop integrated marketing plans. • Partner with sector leaders. • Develop sector messaging. • Support cross-sell and upsell initiatives. • Execute integrated campaigns. • Support ABM. • Coordinate campaign assets. • Measure and optimize performance. • Develop content with SMEs. • Support executive profiling. • Align with transformation narrative. • Support roundtables and conferences. • Coordinate event marketing. • Develop executive briefing materials. • Support priority pursuits. • Create sales enablement assets. • Align initiatives with pipeline priorities. • Track campaign performance. • Measure sector engagement. • Recommend improvements.

Role Description We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both current and prospective customers. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery. Responsibilities - Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers. - Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life. - Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling. - Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly. - Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. - Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals. - Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider. - Execute the email/SMS marketing calendar and maintain the project tracking in Asana. - Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails. - Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively. - Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. - Continuously track and analyze results, offering data-driven recommendations for optimization and improvement. - Ensure all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices. Qualifications - At least 2 years of full-time experience in, and an exceptional command of, email marketing. - Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider. - Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database. - Experience building an email marketing campaign from scratch. - Positive, constructive, highly organized and proactive work style. - Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely. - Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture. - Clear and concise communication and presentation skills. - Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc. - Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). - Campaign analytics, HTML/CSS, A/B Testing, and other CMS. Company Description As a leader in point-of-sale solutions for alternative consumer finance, Katapult enables consumers to access the products they need while helping merchants broaden their customer base. Our mission is clear: to unlock financial possibilities through innovative technology. Our vision is to remove financial barriers and transform the shopping experience with technology that simplifies and enhances access for consumers. - Our core values reflect how we operate—we aim to uplift our employees, customers, and retail partners by offering transparent and innovative financial solutions. - We deliver outstanding results through dedication, integrity, and teamwork, creating opportunities for success and growth every day. - Inclusion is at the heart of who we are; together, we achieve more. - We work hard, play hard, and celebrate big wins. At Katapult, we believe that opportunity is everything, and our people drive our success. We seek individuals who are committed to excellence, eager to learn, and ready to bring their best every day. With a competitive benefits package, an engaging culture, and ample opportunities for career advancement, Katapult is committed to investing in its people.