Role Description We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both current and prospective customers. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery. Responsibilities - Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers. - Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life. - Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling. - Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly. - Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. - Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals. - Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider. - Execute the email/SMS marketing calendar and maintain the project tracking in Asana. - Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails. - Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively. - Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. - Continuously track and analyze results, offering data-driven recommendations for optimization and improvement. - Ensure all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices. Qualifications - At least 2 years of full-time experience in, and an exceptional command of, email marketing. - Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider. - Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database. - Experience building an email marketing campaign from scratch. - Positive, constructive, highly organized and proactive work style. - Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely. - Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture. - Clear and concise communication and presentation skills. - Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc. - Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). - Campaign analytics, HTML/CSS, A/B Testing, and other CMS. Company Description As a leader in point-of-sale solutions for alternative consumer finance, Katapult enables consumers to access the products they need while helping merchants broaden their customer base. Our mission is clear: to unlock financial possibilities through innovative technology. Our vision is to remove financial barriers and transform the shopping experience with technology that simplifies and enhances access for consumers. - Our core values reflect how we operate—we aim to uplift our employees, customers, and retail partners by offering transparent and innovative financial solutions. - We deliver outstanding results through dedication, integrity, and teamwork, creating opportunities for success and growth every day. - Inclusion is at the heart of who we are; together, we achieve more. - We work hard, play hard, and celebrate big wins. At Katapult, we believe that opportunity is everything, and our people drive our success. We seek individuals who are committed to excellence, eager to learn, and ready to bring their best every day. With a competitive benefits package, an engaging culture, and ample opportunities for career advancement, Katapult is committed to investing in its people.

• The Field Marketing Lead will spend time in the field increasing brand awareness and providing sales support • This includes sampling (indoor/outdoor in various weather conditions) at local event opportunities • Executing quality product demos at key retail accounts and guerilla sampling in public • You will engage consumers and share key product messages at sampling activations and events • You will identify seeding opportunities and build a strong network in the community • You will set up and tear down event site elements • You will maintain an accurate and organized product and asset inventory at local Nutrabolt storage facilities • Working hand in hand with sales team to identify, set up and execute demo opportunities in key accounts • You will interact with and educate customers by providing samples and conducting product demos (when applicable) • You will occasionally participate in Distributor Sales Meetings and market blitz/crew drive activities in your territory • You will submit timely reports through our current CRM tool, Repsly • You will report & track your hours in real time • You will maintain product training goals and certifications

• Develop client-focused media plans with full rationale — rate, timing, placement, and strategic fit. • Check prior pitches and run history before building a plan • Champion cost-efficiency in every negotiation; we view initial rates as a starting point, not a final answer. • Verify channel activity, content fit, and view accuracy • Maintain a rolling pipeline of proposals and manage budgets alongside the client services team • Lead day-to-day execution on campaigns with senior oversight • Monitor and analyze performance against client KPIs; implement real-time optimizations • Address ad hoc client requests to support strategy and evolving needs • Assist with invoice reconciliation and resolution for delivery or billing discrepancies • Build and maintain strong relationships with networks and talent • Play an essential role in negotiating agency-wide partnership deals

• Work with regional sales managers to develop and implement regional marketing plans to meet pipeline targets • Drive field marketing programs from planning to execution, ensuring measurable results • Establish strategic partnerships with field sales teams and focus on the OH Valley area • Define marketing plans to create and accelerate opportunities and build executive relationships • Measure lead and pipeline return on investment through metrics analysis and reporting • Track lead flow and ensure timely follow-up by Sales channels • Provide onsite execution support for marketing programs (30-40% travel)