Katapult Group, Inc.

Role Description We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both current and prospective customers. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery. Responsibilities - Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers. - Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life. - Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling. - Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly. - Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. - Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals. - Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider. - Execute the email/SMS marketing calendar and maintain the project tracking in Asana. - Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails. - Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively. - Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. - Continuously track and analyze results, offering data-driven recommendations for optimization and improvement. - Ensure all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices. Qualifications - At least 2 years of full-time experience in, and an exceptional command of, email marketing. - Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider. - Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database. - Experience building an email marketing campaign from scratch. - Positive, constructive, highly organized and proactive work style. - Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely. - Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture. - Clear and concise communication and presentation skills. - Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc. - Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). - Campaign analytics, HTML/CSS, A/B Testing, and other CMS. Company Description As a leader in point-of-sale solutions for alternative consumer finance, Katapult enables consumers to access the products they need while helping merchants broaden their customer base. Our mission is clear: to unlock financial possibilities through innovative technology. Our vision is to remove financial barriers and transform the shopping experience with technology that simplifies and enhances access for consumers. - Our core values reflect how we operate—we aim to uplift our employees, customers, and retail partners by offering transparent and innovative financial solutions. - We deliver outstanding results through dedication, integrity, and teamwork, creating opportunities for success and growth every day. - Inclusion is at the heart of who we are; together, we achieve more. - We work hard, play hard, and celebrate big wins. At Katapult, we believe that opportunity is everything, and our people drive our success. We seek individuals who are committed to excellence, eager to learn, and ready to bring their best every day. With a competitive benefits package, an engaging culture, and ample opportunities for career advancement, Katapult is committed to investing in its people.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Katapult Field Retail Growth Manager reports to the Head of National Field Retail Sales & Growth and serves as Katapult’s primary in-market representative across assigned Southeast retail territories. This role is responsible for driving adoption, revenue growth, operational execution, and partner engagement across franchise, regional, district, and store leadership. The Field Retail Sales & Growth Manager ensures seamless delivery of Katapult’s financial services across omnichannel partners while serving as the trusted field liaison between retail partners and internal Katapult teams. Primary Responsibilities - Relationship & Revenue Leadership - Build and maintain strong relationships with executive leadership, regional leaders, district managers, and store and support teams. - Influence key stakeholders to drive adoption, increase program penetration, and achieve revenue and profitability targets. - Serve as the primary field contact for assigned partners, proactively resolving issues, protecting revenue, and maintaining a strong “save the sale” mindset. - Monitor performance through reporting dashboards and store-level metrics, identifying trends, outliers, and performance gaps. - Develop targeted action plans with retail leadership to improve application volume, approval rates, take rate, and overall program utilization. - Identify growth opportunities within the local leadership and execute grassroots strategies to expand awareness, advocacy, and utilization of Katapult’s lease-to-own solution. - Partner with store teams to identify and eliminate friction points—resolving issues, refining workflows, and simplifying execution. - Program Execution & Operational Excellence - Oversee the end-to-end execution of Katapult’s lease-to-own program from pre-launch collaboration through post-implementation optimization. - Conduct regular store visits, audits, and structured business reviews to assess performance, reinforce standards, and implement action plans. - Ensure adherence to Katapult policies, operational guidelines, merchandising standards, and applicable compliance requirements. - Coach retail teams on corrective actions when necessary. - Training, Enablement & Engagement - Lead onboarding and ongoing training for retail sales associates, store leadership, and field operations teams. - Deliver workshops focused on selling strategies, customer experience excellence, and operational best practices. - Deliver targeted training sessions for stores or individual associates to deepen product knowledge and strengthen selling skills. - Market Intelligence & Strategic Feedback - Monitor competitive activity, market dynamics, and field performance trends across assigned territories. - Provide actionable insights and structured feedback to Retail Operations & Growth leadership. - Collaborate cross-functionally with Business Development, Client Success, Marketing, Risk, and Operations. - Celebrate wins and share best practices with associates to help everyone drive results. - Brand Representation & Event Engagement - Represent Katapult at retail field meetings, partner events, and industry gatherings. - Support local marketing initiatives and ensure proper merchandising and point-of-purchase materials are executed effectively in store. - Provide hands-on training during key events and weekends, supporting associates in real-time transactions. Qualifications - Minimum 5 years retail store leadership experience required (Store Manager, District Manager, Franchise Operator, or multi-unit leadership strongly preferred). - Experience within financial services required; near-prime or non-prime lending experience strongly preferred. - Demonstrated ability to influence and lead through partnership in environments without direct authority. - Strong operational acumen with the ability to analyze performance reporting, identify trends and outliers, and translate insights into actionable field strategies. - Proven experience driving behavior change and adoption at the store level. - Strong presentation and training capabilities with the ability to engage and motivate frontline sales teams. - Self-starter with the ability to manage a multi-state territory independently. - High level of professionalism, accountability, and executive presence.