• Own and manage global marketing campaign calendar and prioritization including but not limited to hosting monthly campaign meetings, coordinating with stakeholders, managing vendors, and pivoting as needed to meet evolving needs • Build/create digital marketing assets in HubSpot to support service-specific campaigns, conferences & events, integrated corporate campaigns, and go-to-market initiatives • Ensure team-wide adherence to all marketing processes, workflows, and governance standards • Review all public-facing content for accuracy, quality, and compliance with KBI’s brand guidelines and best practices • Lead marketing intake, prioritization, and resource allocation across teams • Manage third-party vendors, SOWs and contracts, ROI performance, and administer vendor scorecards to assist in diligence reviews • Reconcile marketing budget and ensure alignment with approved spending plans • Track KPIs, analyze performance, and deliver actionable insights • Administer and optimize marketing platforms, tools, and systems • Collaborate with cross-functional stakeholders to align marketing initiatives • Drive team enablement, training, and continuous operational improvements • Generate monthly insights and KPI reports in partnership with Digital Marketing

Role Description Under direct supervision, the Senior Marketing Operations Coordinator will be primarily responsible for “Level 1” responses to Marketing Central requests, across a broad range of Marketing topics and tasks. This person is the first line of person-to-person contact with lawyers and business professionals who turn to Marketing Central to access support from the firm’s Communications, Marketing and Business Development department. Leveraging in-depth knowledge documentation and working in the Marketing Request System, this person will monitor and triage the queue. Triaging work may include: - Providing redirection - Responding to simple inquiries - Assigning to Level 2 Marketing Central Coordinators - Escalating to subject matter experts Additionally, this role may be called on to provide operational support to the Marketing organization and Marketing Central function including, but not limited to: - Providing administrative support - Performing data entry - Coordinating various marketing activities Responsibilities - Monitors and responds to requests received via phone and email in a timely and efficient manner, while providing excellent customer service. - Conducts data entry, ensuring 100% accuracy of transactions. - Validates system data and resolves problems. - Performs and maintains various system administration processes and reporting (Sitecore, eRoom) and works with various system owners (i.e. Marketing Operations, Communications) to troubleshoot errors. - Upholds and follows all processes and workflows. - Uses collaboration platforms to collaborate with other administrative teams. - Prepares regularly scheduled and ad hoc reports using necessary systems. - Responsible for executing Marketing administrative duties to include maintaining bios, bio pictures, website content, and related communications tasks. - Provides support and performs research projects to support internal client requests (i.e. to the Continuing Legal Education (CLE) process, Legal 500, Client credentials, etc.). - Provides operational support for firm events, including name tag/material creation, invitation process support, etc. - Proactively identifies process improvement opportunities that lessen processing time, increase customer experience, and elevate the level of service provided to the firm. - Provides support for additional Marketing related projects, as needed. - Other duties as assigned. Qualifications - College degree required and experience related to Marketing, Analytics, Operations is preferred. - A minimum of 3 years administrative experience, including experience with professional client service in an office environment. - Proficiency in MS Office Suite. - Strong data entry skills, excellent attention to detail, and strong communication skills preferred. - Exhibits Strong Decision-Making Skills - Demonstrates the ability to make sound and appropriate decisions, particularly in situations that fall within grey areas. - Proven ability to prioritize and complete tasks in a fast-paced, deadline-driven environment. - Good communication and customer service skills required to interact with the firm’s lawyers, Marketing & Business Development teams and other staff on a regular basis. - Strong organizational skills necessary to coordinate various operational tasks. - Ability to work effectively in a fast-paced environment, as well, must possess strong problem-solving capabilities. - High energy, reacts with appropriate sense of urgency, focuses on high quality product production and service delivery. - Available to candidates who are in the Eastern Time Zone. Requirements - The Compensation range for this role is up to 65,000 USD per year and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience and qualifications. Benefits - Medical insurance - Dental insurance - Vision insurance - 401(k) retirement plan - Paid Time Off (PTO)

• Design, build and continually improve the infrastructure that powers lifecycle marketing • Ensure integration of marketing technologies • Develop lifecycle and scoring models that drive commercial performance • Oversee AI initiatives and enable regional teams to operate within scalable standards • Report on marketing and AI-driven performance to leadership • Lead and develop a high-performing marketing operations team • Coach team members in best practices

• Own and manage the agency's GoHighLevel account, including client sub-account setup, configuration, maintenance, and optimization. • Design, build, and optimize high-converting sales funnels tailored to each client's customer journey. • Create responsive, conversion-focused landing pages within GoHighLevel. • Build and optimize advanced automation workflows, including lead nurturing, appointment booking, pipeline automation, speed-to-lead, customer reactivation, and follow-up sequences. • Develop, manage, and optimize email and SMS marketing campaigns, including copywriting, sequencing, segmentation, testing, and deliverability. • Continuously monitor and improve funnel performance through conversion rate optimization and automation enhancements. • Manage A2P 10DLC registration and brand/campaign certification to maintain SMS compliance and deliverability. • Create dashboards and reporting systems that provide actionable insights for internal teams and clients. • Integrate GoHighLevel with third-party platforms using Zapier, Make.com, N8N, APIs, and webhooks. • Leverage AI tools to improve workflow efficiency and marketing automation performance. • Troubleshoot automation issues and implement scalable technical solutions. • Translate business goals into effective automation strategies and execute them independently. • Occasionally participate in client meetings to provide technical recommendations and automation expertise.