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Remote Talent LATAM

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Marketing Automation Specialist

Marketing OperationsMarketing OperationsFull TimeRemoteSeniorTeam 11-50Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Mexico

Posted

10 days ago

Salary

$2.5K / month

Seniority

Senior

5 yrs expEnglish

Job Description

Marketing Automation Specialist

Remote Talent LATAM

• Own and manage the agency's GoHighLevel account, including client sub-account setup, configuration, maintenance, and optimization. • Design, build, and optimize high-converting sales funnels tailored to each client's customer journey. • Create responsive, conversion-focused landing pages within GoHighLevel. • Build and optimize advanced automation workflows, including lead nurturing, appointment booking, pipeline automation, speed-to-lead, customer reactivation, and follow-up sequences. • Develop, manage, and optimize email and SMS marketing campaigns, including copywriting, sequencing, segmentation, testing, and deliverability. • Continuously monitor and improve funnel performance through conversion rate optimization and automation enhancements. • Manage A2P 10DLC registration and brand/campaign certification to maintain SMS compliance and deliverability. • Create dashboards and reporting systems that provide actionable insights for internal teams and clients. • Integrate GoHighLevel with third-party platforms using Zapier, Make.com, N8N, APIs, and webhooks. • Leverage AI tools to improve workflow efficiency and marketing automation performance. • Troubleshoot automation issues and implement scalable technical solutions. • Translate business goals into effective automation strategies and execute them independently. • Occasionally participate in client meetings to provide technical recommendations and automation expertise.

Job Requirements

  • 5+ years of hands-on experience in marketing automation.
  • Deep expertise with **GoHighLevel (GHL)**, including:
  • Agency account management.
  • Funnel development.
  • Landing page creation.
  • Workflow automation.
  • CRM configuration.
  • Email and SMS marketing.
  • Reporting dashboards.
  • Proven experience building, optimizing, and managing complete marketing funnels from strategy through execution.
  • Hands-on experience completing A2P 10DLC registration and brand/campaign approval.
  • Strong experience creating and optimizing high-performing email and SMS marketing campaigns, including copywriting and automation strategy.
  • Experience building reporting dashboards and performance analytics.
  • Experience with automation platforms such as **N8N**, **Zapier**, and **Make.com**.
  • Working knowledge of additional CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Klaviyo, or similar.
  • Familiarity with AI tools and their practical application within marketing automation.
  • Strong understanding of customer journey mapping, lead nurturing, and conversion optimization.
  • Excellent troubleshooting, analytical, and problem-solving skills.
  • Excellent written and verbal English communication skills.
  • Self-motivated, proactive, organized, and able to manage projects independently.
  • Previous experience working within a digital marketing agency supporting multiple client accounts is preferred.
  • Experience with API integrations and webhooks.
  • Understanding of paid media, SEO, websites, and broader digital marketing strategies.
  • Comfortable participating in occasional client meetings when technical expertise is needed.

Benefits

  • Competitive monthly compensation of **$2,500 USD**
  • 100% remote position.
  • Long-term, full-time opportunity with a growing U.S.-based agency.
  • Work directly with agency leadership and contribute to high-impact client projects.
  • High level of ownership and autonomy over the marketing automation function.
  • Collaborative, fast-paced environment that values expertise, initiative, and continuous improvement.
  • Opportunity to work with cutting-edge marketing automation tools, AI technologies, and modern CRM platforms.

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