• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies • Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers • Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels • Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals • Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution • Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices • Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

• Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth. • Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring. • Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders. • Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement. • Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution. • Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions. • Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives. • Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness. • Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions. • Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts. • Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence. • Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description We are seeking an experienced and strategic Sr. Specialist, Marketing Technology to join our Global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations. The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem. This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale. Key Responsibilities: Platform Administration and Optimization - Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance - Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP - Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences - Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM) Data Strategy and Integrations - Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms - Enforce data quality standards, identity resolution, and consent management within AEP - Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations - Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack Campaign Execution and Digital Marketing - Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media - Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency - Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing - Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization Governance, Compliance, and Operations - Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations - Produce and maintain platform documentation, operational runbooks, and change management processes - Develop and manage subscription and consent programs across all marketing channels and platforms - Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem Qualifications - 5 to 8 years of progressive experience in marketing technology or marketing operations - Working knowledge of AJO journey design, channel configuration, and campaign management - Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems - Familiarity with AEM content management, component authoring, and DAM workflows - Proven expertise in Marketo Engage administration across the full platform capability set - CRM integration experience - Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation - Demonstrated track record implementing data governance and regulatory compliance programs Technical Skills - Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting - RESTful API integrations and webhook configuration - AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more - SQL or equivalent query language for data analysis and validation (must have) - HTML and CSS for email template and landing page development - JavaScript for tracking, form behavior, and API-based integrations - Working knowledge of AI and automation tools applied to marketing workflows Preferred Education and Certifications - Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience - Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification Beyond technical qualifications, the ideal candidate will demonstrate the following competencies: - Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes - Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders - Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency - Customer-focused approach to journey design, prioritizing relevance, timing, and privacy across all touchpoints - Actively leverages AI-powered tools to accelerate campaign execution, enhance personalization, surface predictive insights, and improve marketing performance at scale - Collaborative partner who thrives in cross-functional environments and can align diverse stakeholders around shared MarTech goals - Systems-oriented: understands how data flows connect across platforms and how architecture decisions affect downstream marketing outcomes - Continuous learner who stays current with evolving Adobe capabilities, AI advancements, and digital marketing best practices For positions in this location, we offer a base pay of $94,000 - $124,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license. .

Role Description The Senior Channel Marketing Specialist role at Safco offers an exciting opportunity to contribute to sales growth across our Dealer and National Account Channels. This position involves creating and executing an annual marketing plan tailored to support key channels, including contract furniture and office product dealers, buying groups, and major national distributors across office, retail, and industrial sectors. The marketing plan will be developed in alignment with our overall business strategy, including brand and product strategies, while addressing the unique needs of each segment to boost awareness, demand, and sales. Success in this role requires strong collaboration with sales, product, and operations teams. Join us and be part of our exciting transformation! This full-time position will report to the Manager Sales and Marketing Operations and is located in New Hope, MN. Duties and Responsibilities - Collaborate with sales leaders and product teams to create and implement an impactful annual marketing plan. - Design, launch, execute, and monitor tailored marketing campaigns for each channel segment, ensuring maximum reach and effectiveness. - Produce engaging digital content and oversee its distribution across relevant channels for optimal impact. - Partner with the National Accounts Sales team to seamlessly execute customized marketing calendars for key accounts. - Collect and analyze Voice of Market (VOM) insights to refine sales and marketing strategies, with a focus on competitive analysis. - Take charge of planning and managing trade shows within your channel segments, ensuring a standout presence. - Drive marketing communications for various initiatives, including new product launches, upcoming trade shows, and other key business announcements. - Travel up to 25% domestically to support marketing efforts and engage with key stakeholders. - Perform additional tasks as needed to support the marketing team's objectives. Qualifications - Bachelor's degree in Marketing, Sales, Business, or a related field, or equivalent experience. - At least 5 years of hands-on experience in marketing with a strong track record of delivering measurable results. - Strong background in marketing communications, from campaign creation to execution. - Strong analytical and process-oriented skills to drive data-informed decisions. - Exceptional communication skills, with the ability to engage stakeholders at all levels. Requirements - Experience in Business to Business (B2B) marketing, with a proven ability to navigate complex business environments. - Background in field sales, bringing an understanding of sales-driven marketing strategies. - Expertise in office products or contract furniture industries, with an eye for industry-specific trends. Benefits - The starting base salary range for this position is $88,000 - $110,000 per year plus eligibility in annual bonus program. - Comprehensive benefits package including health/dental/vision insurance options. - Paid time off; 10 paid holidays. - 401(k) plus company matching and annual discretionary profit sharing. - Flexible spending and health savings account options. - Life and disability insurance. - Tuition assistance. - Wellness and mental health resources, and financial advising services. - Eligibility in benefit programs is based on hours worked per week. Physical Requirements - Regular sitting, standing, and walking throughout the day to accomplish tasks. - Manual and finger dexterity used regularly with some repetitive finger motions. - Ability to work in front of a computer screen for long periods of time. - Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus. - Hearing and speaking. - Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.