• Provides strategic direction across all therapeutic areas and other divisions and business units across PPD to ensure compliance and consistent delivery of the strategic partnership model (operations, quality and financial standards). • Collaborates and influences functional leads and other key internal stakeholders on operational and strategic priorities to promote collaboration and creativity to achieve the partnership goals. • Monitors and influences internal operations to minimize potential for risk and maximize client satisfaction. • Responsible for achieving overall partnership financial and operational goals as assigned. • Collaborates with leadership in all functional areas to develop and improve partnership processes. • Works with Business Development to secure new business through the delivery of client presentations and proposal development. • Works with other assigned Development Operations Leads on the PPD Strategic Partnerships. • May be responsible to evaluate, co-develop and/or implement client-specific partnership business processes, inclusive of partnership change management.

• The Director, Market Development reports directly to the Chief Marketing Officer and is a senior leader within the Commercial organization. • The role owns and leads development of the market development strategy for their respective market that accelerates growth across priority segments and ensures fulfilment of Axogen’s mission and business purpose. • This role leads the planning and execution of integrated marketing programs that strengthen Axogen’s brand perception, drive surgeon demand and adoption and influence customer behavior to change entrenched clinical behaviors and ensure progression toward standard‑of‑care status. • Develop and execute market development strategies that change entrenched clinical behavior and overcome inertia in standards of care. • Apply a strong strategic and analytical mindset to convert market data, trends, and insights into actionable growth strategies and measurable outcomes. • Drive strategic market segmentation, targeting, and positioning to accelerate adoption and penetration of Axogen’s nerve repair algorithm and their inclusion in clinical guidelines and achievement of standard of care status. • Ensure all strategies are translated into the Axogen sales and sales management process, and are monitored, managed and adapted based on objective criteria. • Identify, size, and prioritize growth opportunities across new markets, new segments, and evolving customer needs. • Translate evolving and unmet customer needs into portfolio requirements. • Lead the planning and execution of integrated marketing programs that drive surgeon demand and adoption, influence customer behavior and strengthen Axogen brand perception.

• Lead full-funnel client engagements, anchoring business goals to integrated media strategies that drive measurable results across brand, demand, and performance objectives. • Define channel strategy and investment allocations across full-funnel media, ensuring alignment with client goals, consumer behavior, and category insights. • Serve as the senior strategic advisor to client executives, proactively identifying growth opportunities, risks, and future pathways to drive business expansion. • Orchestrate cross-functional teams; Client Strategy, Media Activation, Analytics, and external partners, ensuring a unified, insight-led, and operationally disciplined approach to delivery that aligns with client and business needs. • Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles with a focus on effectiveness, efficiency, and innovation. • Own revenue growth, forecasting, and commercial health of assigned accounts; ensure renewals, upsells, and multi-year expansions. • Lead strategic storytelling for QBRs, business reviews, and executive-level communications with a narrative grounded in data, consumer insight, and enterprise value. • Advocate for category-specific insights and competitive intelligence, embedding vertical expertise into strategies and client recommendations. • Partner with VP-level media and analytics leaders to ensure best practices, governance, channel frameworks, and performance methodologies elevate across the entire client portfolio. • Mentor Client Strategy Leads and Client Managers, developing a high-performing bench of future leaders with strong communication and strategic skills. • Participate in and at times represent and lead Client Strategy in new business pitches for Goodway Group.

• provides sales leadership and operational oversight for a defined geographic region • responsible for achieving or exceeding product and service quotas • leads the development, planning, and execution of the regional sales strategy • builds and leads a high-performing sales organization responsible for growth, retention, product adoption, and member satisfaction • engages directly with key and high-value accounts to strengthen relationships and identify long-term growth opportunities • partners with Product Management, Marketing, Research, and Finance to drive coordinated go-to-market execution and overall regional performance • ensures member expectations are consistently exceeded, reinforcing trust, strengthening partnerships, and expanding OCLC’s impact