• Develop client-focused media plans with full rationale — rate, timing, placement, and strategic fit. • Check prior pitches and run history before building a plan • Champion cost-efficiency in every negotiation; we view initial rates as a starting point, not a final answer. • Verify channel activity, content fit, and view accuracy • Maintain a rolling pipeline of proposals and manage budgets alongside the client services team • Lead day-to-day execution on campaigns with senior oversight • Monitor and analyze performance against client KPIs; implement real-time optimizations • Address ad hoc client requests to support strategy and evolving needs • Assist with invoice reconciliation and resolution for delivery or billing discrepancies • Build and maintain strong relationships with networks and talent • Play an essential role in negotiating agency-wide partnership deals

• Work with regional sales managers to develop and implement regional marketing plans to meet pipeline targets • Drive field marketing programs from planning to execution, ensuring measurable results • Establish strategic partnerships with field sales teams and focus on the OH Valley area • Define marketing plans to create and accelerate opportunities and build executive relationships • Measure lead and pipeline return on investment through metrics analysis and reporting • Track lead flow and ensure timely follow-up by Sales channels • Provide onsite execution support for marketing programs (30-40% travel)

• Own shopper research and data analysis, synthesizing insights from shopper, consumer, customer, and category data into clear, actionable strategies • Partner with Brand, Retail, Chain Teams, Sales Operations and cross-functional leadership to develop compelling, insight-driven narratives and sell decks that influence decision-making internally and with key customers • Set programming objectives, write strategic briefs, and ensure alignment across stakeholders while customizing programs for priority customers and growth channels • Translate national strategies (focus brands, channel priorities, key states, and national calendar moments) into scalable, high-impact programs that deliver against business goals • Champion omnichannel integration by leading the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Drive innovation in shopper engagement; evaluate, pilot, and scale new digital tools, platforms, and emerging technologies that enhance shopper engagement and retail execution • Measure performance and optimize investments; establish KPIs, track program effectiveness, and translate learnings into continuous improvement and scalable best practices • Lead the integration of national programs into localized sales initiatives, ensuring flexibility and relevance across markets and retail environments • Partner closely with field marketing and activation teams to ensure cohesive alignment and synergies for national priorities

• Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth. • Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring. • Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders. • Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement. • Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution. • Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions. • Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives. • Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness. • Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions. • Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts. • Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence. • Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.