Head of Marketing

Location

United Kingdom

Posted

52 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Head of Marketing

Peratera

Role Description We need a marketing leader who thinks in strategies and executes in sprints. You'll own everything from brand and SEO to go-to-market expansion into new verticals - reporting directly to the CEO and sitting at the commercial heart of the business. This is not a pure management role. We want someone who sets the direction and rolls up their sleeves to make it happen. What You’ll Do - GTM strategy for new markets and verticals (e-commerce, iGaming, travel, marketplaces) - Brand identity, positioning, and product messaging across all channels - Website strategy and SEO - technical, content, and authority building - B2B demand generation - LinkedIn Ads, paid search, and ABM targeting merchants and platform operators - Industry events and partnerships (Money20/20, Pay360, and similar) - Market research, competitive intelligence, and segment-specific ICP development - Building and leading a lean marketing team and agency network Qualifications - 6+ years in B2B marketing - FinTech or payments experience is a must - Proven GTM experience: launching into new markets or verticals - Product marketing instinct - you can translate complex infrastructure into clear propositions - Hands-on SEO and performance marketing skills, not just oversight - Comfortable presenting to the board and working in a CMS the same week - FCA-regulated environment experience is a strong plus Nice to Have - Experience marketing payment gateway, digital wallet, or multi-currency account products specifically - Familiarity with FCA financial promotions rules and compliant marketing in regulated environments - Experience with the European, CIS, or MENA payments landscape Benefits - Competitive, market-aligned compensation - Opportunity to work on a high-impact product with real-world scale - Direct impact on company direction - full ownership, no bureaucracy - International, distributed team with a collaborative mindset - Remote-friendly setup with flexible working hours - Supportive team culture focused on knowledge sharing and ownership

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