Title: Lifecycle Marketing Specialist (contract) Location: United Kingdom, London Category: Admin (GM/SBO) Job Description: Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Lifecycle Marketing Specialist (contract) Remote (London, UK) Role overview The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe. We are advocates for the player. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across web, email, mobile and on-console. The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement. This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement. This role combines campaign strategy with hands-on execution, requiring both creative thinking and strong operational and technical capability within lifecycle marketing platforms. Main responsibilities: - Own the end-to-end build and deployment of campaigns within lifecycle marketing platforms (e.g. channel build, journey configuration, audience segmentation, QA and troubleshooting). - Plan campaigns based on existing campaign blueprints, and collaborate with team to iterate and improve on prior campaign structures. - Design, build and optimise automated and trigger-based messaging, spotting opportunities to scale our lifecycle programs. - Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalisation at scale across the channel mix. - Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities. - Collaborate on test and learn strategy to optimise campaigns; feeding all insights gained back into a continuous process of testing and refinement. - Keep pulse of lifecycle marketing landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization. What we’re looking for: - Hands-on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact. - Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation. - Educated to degree level in a related field such as Business, Marketing or Mathematics and a strong academic record. - 3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing. - Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic. - Passionate about the customer– you look at quantitative and qualitative consumer insights to make decisions and recommend improvements. - Strong communicator who is comfortable briefing Creatives, Analysts, Engineers, Legal and management. - Strong analytical and quantitative skills with a consistent track record in data-based decision making. - Innovative and constantly exploring new ways of doing things and challenging the status quo. - Sophisticated communicator with excellent influencing skills. - Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP. - Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors. - Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions. - **This is a 12 month contract assignment through our Staffing Partner. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

• Collaborate in the development of marketing strategies and lead in the execution of those strategies • Drive commercial growth, customer engagement, and market leadership across the United States • Partner closely with commercial leadership and cross-functional teams • Develop and execute comprehensive US marketing strategies and tactical plans aligned with corporate objectives and commercial growth targets • Gather customer insights, monitor competitive activity and analyze market dynamics • Lead development and execution of integrated marketing campaigns, promotional initiatives, and educational programs • Monitor and assess marketing performance using data, KPIs, and metrics

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior • Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows • Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows • Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting • Partner with creative and marketing teams to develop cohesive messaging and campaign execution • Establish and scale direct mail as an integrated lifecycle marketing channel • Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems • Analyze customer behavior and lifecycle performance to identify growth opportunities • Develop lifecycle testing strategies and optimize retention-focused campaigns • Build and scale the lifecycle marketing team as business needs evolve • Report on lifecycle performance, customer engagement, and revenue contribution regularly

• Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers, including onboarding, engagement, renewal, and expansion. • Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators. • Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption. • Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials. • Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time. • Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads. • Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns. • Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts. • Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up. • Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution.