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Lead Specialist, Marketing
Location
New Jersey
Posted
52 days ago
Salary
$165K - $195K / year
Seniority
Senior
Job Description
Lead Specialist, Marketing
Pearson VUE
• Own marketing strategy and execution for assigned global strategic partners and priority accounts • Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps • Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery • Identify and progress new partner engagement opportunities in collaboration with internal stakeholders • Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships • Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery • Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets • Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation • Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy • Develop and maintain sales-ready assets, toolkits, and enablement materials • Support executive engagement initiatives linked to key campaigns, events, and partner programmes • Act as a central point of coordination across Marketing, Sales, Product, and external partners • Translate complex partner and product messaging into clear, compelling market narratives • Track campaign performance and marketing outcomes, providing insights and recommendations • Report on contribution to pipeline, awareness, and engagement • Continuously refine programmes based on performance data, partner feedback, and business priorities
Job Requirements
- 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles
- Experience working with large global partners or enterprise accounts
- Strong programme management and stakeholder management skills
- Experience operating within complex, matrixed organisations
- Excellent written and verbal communication skills, with the ability to engage at executive level
- Experience delivering integrated GTM campaigns, events, and executive marketing initiatives.
Benefits
- This position is eligible to participate in an annual incentive program.
- Information on benefits offered is here.
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