Marketing Made Better
Director, Audience Strategy
Location
New York
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Director, Audience Strategy
Acxiom
• Design and deploy audience strategies utilizing Acxiom's InfoBase consumer data, Personicx segmentation, and external third-party datasets for both US and global applications. • Build audiences aligned to lifecycle stage, behavioral intent, financial capacity, and psychographic attributes. • Translate client objectives into targeting frameworks spanning acquisition, suppression, lookalike, and cross-sell use cases. • Manage model development and deploy models leveraging Acxiom data assets, including: Response and conversion propensity models Lifetime value (LTV) models Lookalike and expansion models built on high-value seed audiences • Ensure alignment with Acxiom's data distribution ecosystem and platform integrations. • Define and understand success metrics such as: Match rates and identity resolution rates Audience scalability and coverage Response, conversion, and cost efficiency (CPA, ROI)
Job Requirements
- 7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation.
- Deep familiarity with Acxiom data ecosystem (InfoBase, Personicx, RealID) or similar platforms
- Third-party data onboarding and enrichment workflows
- Proven ability to build and activate audiences across:
- Programmatic / digital media ecosystems
- Direct mail channels
- Email prospecting environments
- Experience with identity resolution concepts and ID frameworks (hashed email, MAIDs, postal linkage).
- Strong analytic skillset (this is not a data science role, but strong analytics/analyst chops are preferred).
Benefits
- Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
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