USA TODAY Co. logo
USA TODAY Co.

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.

Social Advertising Manager

ManagerManagerFull TimeRemoteLeadTeam 10,001

Location

United States

Posted

1 day ago

Salary

$60K - $80K / year

Seniority

Lead

No structured requirement data.

Job Description

Social Advertising Manager

USA TODAY Co.

Role Description The Social Ads Manager is responsible for the proper execution, maintenance, and overall service of high-value marketing campaigns that run as both standard and non-standard implementations within the USA Today Co. and LocaliQ portfolio of media products. These include Facebook, Instagram, Snapchat, and YouTube. This role is focused on paid media, not organic. The core job function is to be the ultimate owner of every campaign in their portfolio and ensure its success. Responsibilities include: Campaign Execution: - Taking on new campaigns and effectively launching them within departmental SLA’s. - Proactively contacting project stakeholders and keeping them informed throughout the campaign build process. - Actively working to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc. - Reviewing provided campaign parameters and making adjustments/recommendations to ensure the program’s success. - Working within multiple systems and vendors to launch campaigns. - QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended. - Owning the campaign launch process end-to-end. Campaign Management: - Regularly reviewing and tuning all campaigns within their book of clients. - Performing monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders. - Making targeting, bidding, and creative changes as needed to ensure campaign success. - Actively managing campaigns based on the KPIs that are most important to the client and other project stakeholders. - Keeping the campaign information up to date within the project management systems. - Ensuring spend data is regularly updated within the platform and/or campaign management system. - Attending client calls on an ad-hoc basis serving as the subject matter expert to the project stakeholders. Client Services: - Providing exceptional customer service to internal and external project stakeholders. - Providing prompt and professional communication about accounts. - Scoping problems and providing clear dates of completion for tasks. - Proactively communicating campaign problems and successes to stakeholders. - Closely monitoring and improving stakeholder relationships. - Organizing support resources when needed to resolve campaign problems. - Managing daily workflows to ensure all tasks are completed within department SLA’s. Campaign Analysis: - Being the subject matter expert on all their campaigns. - Developing comprehensive analysis of currently running campaigns. - Identifying highlights – what is performing well with the campaign? - Identifying lowlights – what areas of the campaign need improvement? - Providing insights – what strategic recommendations and context can be given about the account? - Leveraging additional analytic tools when needed. - Understanding and implementing analytic technologies such as tracking pixels, UTM strings, and conversion monitoring systems both proprietary and 3rd party. - Going beyond basic campaign metrics to analyze campaigns within the overall context of the client’s marketing program. - Recommending budget increases and additional marketing tactics strategically and quantifiably within USA Today Co. | LocaliQ’s portfolio of media products. - Producing ad-hoc reporting and client presentations. Overall job performance will be measured against the following goals: - Maximize budget utilization for all accounts with an average utilization rate of at least 90%. - Launch campaigns within 3-5 business days. - Regularly monitor campaigns at daily intervals. - Perform deep dive campaign analysis every 30 days within a campaign's cycle. - Document this analysis within project management systems. - Communicate insights to project stakeholders. - Prevent any credits owed to clients due to campaign errors. - Respond to email inquiries setting expectations for resolution of the issue. - Produce end-cycle reports. - Provide highlights, lowlights, and insights for all campaigns. - Deliver reports to client support and management team. - Follow daily workflow procedures. - Identify necessary tasks for the day such as campaign launches, campaign updates, needed email responses. Qualifications - Proven experience in social media advertising. - Strong analytical skills and attention to detail. - Excellent communication and interpersonal skills. - Ability to work in a fast-paced environment. - Experience with campaign management tools and analytics platforms. Requirements - Must be authorized to work in the applicable location. - Experience with Facebook, Instagram, Snapchat, and YouTube advertising. - Ability to manage multiple campaigns simultaneously. Benefits - Competitive salary. - Health, dental, and vision insurance. - 401(k) plan with company match. - Paid time off and holidays. - Remote work options available. Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company.

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