Leader in Disability Services
Senior Manager – Growth Marketing
Location
United States
Posted
2 days ago
Salary
$125K - $155K / year
Seniority
Senior
Job Description
Senior Manager – Growth Marketing
REE Medical
• The Senior Growth Marketing Manager will lead REE Medical’s demand generation engine and own the daily lead volume that fuels our business. • This role owns the performance side of marketing: paid media, SEO, influencer marketing, conversion rate optimization, lead lifecycle and nurturing through HubSpot, and the cost-per-consultation metrics that define marketing’s contribution to growth. • You will own HubSpot strategy and roadmap, lead the build-out of lead-nurturing workflows that move prospects from first touch through consultation to conversion, manage external agency partners across paid, SEO, and influencer channels, partner with Sales on funnel performance, and lead the conversion rate recovery workstream that is one of the most important priorities of our 2026 plan. • Campaign Management: Partner closely with REE Medical’s external agency on demand generation campaign performance and optimization: collaborative briefing, weekly performance reviews, joint test design, and continuous iteration to drive lead volume and quality, cost-per-consultation, and conversion outcomes. • Lead Reporting: Own daily, weekly, and monthly lead-volume and lead-quality targets, conversion rates, and CPC goals that determine marketing’s return on investment. • Lead Quality: Lead the conversion rate recovery workstream: diagnostic, remediation, and ongoing optimization across the marketing-to-sales funnel. • Performance Marketing: Manage paid media agency performance across Google, Meta, YouTube, and emerging platforms: budgets, targeting, creative testing, channel mix, and weekly performance cadence. • SEO and AI Search Management: Manage SEO agency, strategy, and roadmap (content strategy, keyword priorities, competitive keyword gap closure, and AI search rankings across existing and emerging generative engines. Partner with internal web resources to ensure back-end SEO and AI search readiness. • Influencer Management: Oversee influencer marketing campaign performance, partner vetting, creative briefing, measurement, and deliverables. • Cross-Channel Management: Own landing page strategy, conversion rate optimization, lifecycle email, and funnel test design across paid and organic traffic sources. • Referral Program Management: Own and grow REE Medical’s customer referral program, strategy, platform administration (Referral Rock), incentive structure, integrations with HubSpot and payment systems, and continuous optimization for participation and conversion rates. • HubSpot Strategy: Own HubSpot strategy and roadmap for marketing end-to-end: journeys, platform architecture, lead scoring model, MQL/SQL definitions, lead routing, attribution plumbing, campaign architecture, and integration requirements with other systems. • Performance Collaboration: Partner with the Marketing Analyst on channel deep-dives, experimentation design, and pipeline health diagnostics. • Reporting: Develop and present weekly and monthly performance reporting for the CMO; contribute to board-level marketing updates. • Insights & Planning: Contribute to annual planning, budget allocation, and the multi-year growth marketing roadmap; stay current on shifts and competitive activity that influence demand and channel performance. • Leadership: Model rigorous, ethical, and data-driven marketing practice; mentor team members as the marketing organization grows.
Job Requirements
- Bachelor’s degree in Marketing, Business, Economics, or a related field; equivalent professional experience considered.
- 7+ years of growth marketing, performance marketing, or demand generation experience with direct ownership of paid media budgets and lead-generation pipelines.
- Proven track record managing external agency relationships across paid media, SEO, or influencer marketing, including the ability to hold agencies accountable to performance metrics.
- HubSpot Experience: Marketing Hub roadmap, workflow planning, lead scoring strategy, attribution, campaigns, and integration with adjacent systems.
- Demonstrated experience designing and building lead-nurturing programs from scratch, across the full lifecycle from top-of-funnel education through customer-stage engagement, with measurable impact on conversion, pipeline velocity, and retention.
- Marketing operator mindset: strategic thinking, and also a roll-up-your-sleeves and dig in to execute mindset. Self-starter who operates with minimal supervision, takes full ownership of outcomes, and proactively identifies and resolves issues.
- Strong analytical skills with hands-on experience in Google Analytics (GA4), Google Tag Manager, and BI tools such as Looker or Power BI.
- Demonstrated experience with conversion rate optimization, A/B testing, landing page strategy, and funnel analytics.
- Advanced Excel skills and comfort building data-driven business cases.
- Strong written and verbal communication skills, including presenting performance results and strategic recommendations to senior leadership.
- Experience marketing in regulated, compliance-sensitive, or healthcare-adjacent categories strongly preferred (financial services, legal services, telehealth, behavioral health, or veteran-serving organizations).
- Empathy for and understanding of the veteran community is a meaningful advantage; veteran and military-affiliated candidates are strongly encouraged to apply.
Benefits
- Competitive salary: $125,000 - $155,000/yr depending on experience.
- Health, dental, and vision insurance with Company-sponsored Life Insurance
- Retirement savings plan with company match
- Vacation time off, sick time off, and holidays
- Ongoing training and development programs
- Opportunities for advancement within the company
- Flexible work schedules
- Remote-first environment with company-wide conferences annually
- Employee assistance program for personal and family well-being
- Employee discounts on products and services through Insperity
- Recognition programs for outstanding performance
- Company-sponsored social events and activities
- Ability to travel twice per year, to Annual Company Conference and IT Team Onsite, as well as potential for additional Leadership meetings.
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
Vice President of Customer Growth
PatientIQPractice data-driven medicine and improve patient outcomes with a modern healthcare platform.
• Own the full NRR and expansion ARR targets for PatientIQ — the primary commercial metric for this role. • Lead three teams: CS Enterprise (health systems, new strategic partners), CS Specialty Practice (specialty practices), and Outcomes Research & Registries (Provider, MedTech, Societies). • Carry and manage personal expansion quota; build and administer CSM-level expansion incentive plans tied to ARR growth. • Own the Strategic Account Program for named accounts — executive relationship management, multi-year expansion planning, and EBR cadence. • Build the CS-as-revenue operating model: playbooks, tooling, metrics, and team structure that treats CS as a growth engine, not a cost center. • Partner with the VP Provider Sales in a commercial pod model — aligned coverage of Enterprise and Specialty accounts from sale through expansion. • Drive the Enterprise/Specialty Practice bifurcation to full execution: differentiated service models, CSM ratios, and segment-specific expansion plays. • Develop and retain a high-performing team — coaching (CS Enterprise), (CS Specialty), and (Outcomes Research & Registries). • Oversee FY2027 headcount plan and capacity modeling.
Group Director, Intelligent Activation & Growth
DEPT®We deliver Growth Invention for the world's most ambitious companies.
Role Description DEPT® is seeking an innovative Group Director of Intelligent Activation & Growth (IA&G) to lead customer profile unification standards, real-time segment activation rules, and campaign operational maturity across North America. Reporting into the Regional Technology Leadership team, you will oversee our customer journey orchestration and lifecycle marketing practice, advising CMOs, VPs of Marketing, and Chief Experience Officers on how to turn customer data into clear commercial outcomes. You will provide matrixed technical leadership across our forward-deployed Data, Analytics, and Martech craft lines during rapid-diagnostic and enablement programs. You are a marketing systems thinker who understands that the gap between a database and a conversion is always an architectural problem. You will lead the diagnostic efforts on polluted customer data, unblock profile synchronization issues, and transition client teams from rigid batch-and-blast marketing to Always-On, 1:1 behavioral journeys. What You'll Do - Architect Personalization Stacks: Lead the design of real-time streaming data pipelines, customer identity stitching networks, and cross-channel marketing automation workflows. - Govern Data Hygiene: Oversee diagnostic efforts on polluted customer data, unblocking profile synchronization issues, over-ingestion anomalies, and downstream SDK discrepancies. - Drive Activation Strategy: Advise CMOs and VPs of Marketing on how to structurally transition their organizations to support real-time, behavioral campaign orchestration. - Align Analytics & Attribution: Define the data collection, tag instrumentation, and attribution logic required to prove use-case conversion metrics. - Collaborate with GTM Leads: Partner with Strategy and Delivery Engagement Leaders to evaluate at-risk environments, identify value-realization gaps, and outline target-state data proofs of concept. Qualifications - 12+ years directing enterprise lifecycle marketing, data engineering, database marketing, or marketing technology consulting inside an agency or advisory context. - Deep expertise in identity resolution rules, customer profile stitching, real-time streaming segments, and cross-channel marketing automation. - Expert, architect-level authority across the Adobe Experience Platform (AEP) ecosystem, including Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). - Proven experience designing and directing complex database integrations with Marketo Engage and Adobe Campaign (v7/v8). - Hands-on experience deploying Adobe Target for advanced personalization and utilizing WebSDK schemas for clean client-side data ingestion. - Outstanding written and verbal communication; you make complex data pipelines and identity graphs highly legible for business-oriented executive audiences. Requirements - Remote position - TRAVEL EXPECTED Benefits - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - PTO - Paid Company Holidays - Parental Leave
Role Description As the Founding Developer Relations (DevRel) Engineer, you will be the inaugural voice of the platform, taking a product with robust engineering roots and building out its entire developer content ecosystem from scratch. This is a high-ownership role within a lean, high-impact team where you will design tutorials, reference applications, videos, and guides that help developers seamlessly ship AI applications into cloud environments. Key Responsibilities - Content Creation & Strategy: Own the end-to-end developer-facing content pipeline, creating video content, deep-dive tutorials, documentation, and technical blog posts. - Technical Demos & Templates: Build fully functional example applications, open-source templates, and reference projects using TypeScript to showcase the capabilities of the platform. - Community & Channel Ownership: Manage and grow the community across developer touchpoints, including GitHub, YouTube, technical documentation, and social platforms. - Product Feedback Loop: Actively dogfood the platform to identify user friction points, gathering community feedback to influence the core engineering and product roadmap. - Events & Engagement: Represent the client's platform at industry events, traveling to major tech hubs like San Francisco and New York every 2–3 months for community engagement. Qualifications - 3 to 10 years of experience in developer relations, technical content creation, or developer tooling, preferably with a track record of 5+ years of total technical experience. - Prior experience at an early-stage startup (Series A or earlier) within a developer infrastructure, cloud platform, or AI/ML tooling environment. - Fluent in TypeScript with the ability to independently write code, build working demos, and architect example applications. - Strong familiarity with cloud infrastructure concepts and tools (e.g., AWS, Azure, Kubernetes, Docker, Terraform). - A visible, public technical content portfolio demonstrating high-quality work across mediums such as YouTube videos, technical blogs, or detailed GitHub repositories. - Based in the United States with the ability to travel to San Francisco every 2–3 months for collaborative sessions and industry events. Requirements - Competitive base salary ($130,000 - $200,000) along with meaningful founding-team equity. - Remote-friendly work environment within the United States. - Dedicated travel and assembly budget for team visits and community events. - The opportunity to shape a technical product from the ground floor as part of a high-growth startup. Interview Process - Introductory Call (30 Minutes): A high-level introductory conversation with the Founder/CEO to explore your background, motivations, and overall alignment. - Technical & Creative Working Session (1.5 Hours): A hands-on, collaborative session with the Founder/CEO to build a technical project from scratch, simulating real-world day-to-day work, communication, and technical strategy. Commitment to Equality and Accessibility At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city. MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.
Growth Manager – EdTech, French Fluent
ParadoxDefy The Status Quo : on a mission to help 100k people realise their dream
• Design, launch, and analyze experiments (CRO & A/B Testing) — you run tests end-to-end: headlines, pricing, offers • Build funnels and assets (hands-on) — you map and construct funnels: Webflow landing pages, automations, tracking setup • Identify and remove friction — proactively find drop-off points in the user journey • Leverage AI — build prompt pipelines and lightweight automations; generate and iterate creatives with AI • Analyze the data — regular use of GA4, Amplitude, Hotjar, Clarity • Contribute to channels and growth loops — collaborate with the team to test new acquisition angles and optimize growth loops
