• Designing and executing Legion Health’s growth roadmap, prioritizing experiments with the highest potential impact across acquisition, activation, and retention. • Owning multi-channel growth execution, including performance marketing (Google, Meta), paid + organic social, healthcare directories (Zocdoc, Psychology Today), lifecycle messaging (email, SMS), referrals, partnerships, SEO, and content. • Running rigorous analytics and experimentation, using PostHog and SQL-friendly tools to analyze funnels, define success metrics, and run A/B tests across channels and product surfaces. • Improving conversion and patient experience, optimizing landing pages, onboarding flows, scheduling, and lifecycle touchpoints. • Turning insights into action, synthesizing data, user interviews, and qualitative feedback into clear, prioritized growth decisions. • Partnering cross-functionally with product, engineering, design, and clinical operations to remove friction while maintaining regulatory compliance and care quality. • Building scalable playbooks for growth channels that can be repeated, expanded, and eventually handed off as the company scales.

Role Description This is a fully remote role to be based in Malaysia. We will prioritise candidates who are based in Malaysia and do not require a work visa sponsorship. The Associate, Marketing Operations will be responsible for: - Formulating marketing plans and developing marketing strategies for new product launch and strengthening market penetration. - Managing campaign schedule, offer details, and project management tool on Monday.com. - Executing digital marketing campaigns and developing marketing materials timely, including but not limited to FB/IG ads, Google ads, eDM, T&C, campaign page creation, etc. - Developing campaign brief & creative brief based on direction by product marketing team and working closely with agency to ensure assets are delivered on time. - Monitoring and optimizing campaign performance on an ongoing basis to drive sustainable, profitable growth. - Working closely with commercial operations on marketing material asset approval, revision, and launch across channels accurately and on time. - Regularly reviewing the platform for content accuracy and operational efficiency. - Monitoring and analyzing market competitors and consumer insight to sharpen marketing programs on a regular basis. - Reporting any issues or discrepancies to the Product Manager and suggesting improvements to streamline processes. Qualifications - Bachelor's Degree in business, marketing, digital media, or related field. - 2+ years marketing experience, ideally in campaign management and digital media planning, preferably in financial services. - Hands-on experience using AI / Canva for content and visual creation. - Ability to thrive in fast-changing and flexible environments, driving positive change. - Positive attitude and willingness to improve based on constructive feedback and peer review. - Creative mindset, able to work under tight schedules and pressure. - Highly responsible, well-organized, and a collaborative team player. - High attention to detail with a commitment to accuracy and quality. - Strong communication skills with the ability to work effectively with cross-functional teams. - Proactive approach to identifying issues and suggesting solutions. - Ability to manage multiple tasks and priorities in a fast-paced environment. - Full professional proficiency in Cantonese and English; proficiency in Traditional Chinese is a must. Benefits - Competitive salary and attractive benefits. - Annual leave, birthday leave, tenure leave, international remote work leave, and more. - Professional training, career advancement, and internal mobility opportunities. - Competitive benefits including insurance and mental wellness program.

• Shape Product Studio's positioning, messaging, and market narrative • Turn expertise into thought leadership, content, case studies, presentations, and campaigns • Create and run growth initiatives that generate awareness, engagement, and opportunities • Activate channels, communities, partnerships, events, and programs that expand our reach • Support strategic pursuits with compelling client-facing content and presentations • Collaborate with account teams to create and accelerate opportunities • Measure results, learn quickly, and continuously improve the growth engine • Use AI and emerging technologies to improve how content, campaigns, and growth initiatives are created and executed

• Own the Growth Engine: Own the entire doctor journey, from awareness to activation, retention, and referral. • Find Scalable Acquisition Channels: Run rapid experiments across outbound, partnerships, referrals, paid, SEO, events, and other channels to discover repeatable, efficient growth. • Turn Users into Customers: Obsess over activation. Design onboarding and product experiences that help doctors experience Leona's value as quickly as possible. • Use Data to Drive Decisions: Define the metrics that matter, build dashboards, talk to customers, and make growth decisions based on evidence. • Shape the Product: Work closely with the founders and product team to bring customer insights into product decisions and influence what gets built next. • Build the Growth Team: Hire exceptional people, develop scalable playbooks and systems, and create a growth function that becomes a long-term competitive advantage.