Emerus Holdings, Inc. logo
Emerus Holdings, Inc.

Healthcare Built Around You.

Vice President – Marketing

MarketingMarketingFull TimeRemoteLeadTeam 1,001-5,000Since 2006H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

17 days ago

Salary

0

Seniority

Lead

Postgraduate Degree12 yrs expEnglish

Job Description

Vice President – Marketing

Emerus Holdings, Inc.

• Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus’ business growth goals. • Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes. • Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities. • Partner with leadership to support market expansion, facility-level growth and service-line growth strategies. • Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance. • Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures. • Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI. • Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance. • Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting. • Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs. • Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations. • Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights. • Strengthen the Emerus brand across enterprise and local market touchpoints. • Ensure messaging is clear, consistent, differentiated and aligned to Emerus’ patient-centric positioning. • Balance enterprise brand standards with local market needs and competitive dynamics. • Support PR, thought leadership, executive communications and employer brand initiatives as needed. • Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels. • Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conversion across digital touchpoints. • Oversee omnichannel marketing strategies to ensure a consistent patient experience across platforms. • Drive website optimization, UX and digital funnels to maximize conversion rates and engagement.

Job Requirements

  • 12+ years of progressive marketing leadership experience, preferably in healthcare, multi-site services, or consumer-driven industries.
  • Proven ability to lead both marketing strategy and hands-on execution in a growth-oriented environment.
  • Strong background in digital marketing, patient/customer acquisition, SEO, SEM, paid media, content, analytics, and reputation management.
  • Experience leading marketing in a multi-location or local-market activation environment.
  • Demonstrated success connecting marketing activity to measurable business outcomes, including volume, conversion, reputation, ROI, and growth.
  • Familiarity with Google Ads, GA4, CRM, marketing automation, ORM tools, analytics dashboards, and AI-enabled marketing tools.
  • Strong vendor, agency, budget, and partner management experience.
  • Executive presence with the ability to influence senior leadership and collaborate across operations, clinical, technology, and growth teams.
  • MBA or advanced degree preferred.

Benefits

  • Employee Pricing Transparency
  • Remote work options

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