At Earnest, we empower you to take control of your career so you can empower students to take control of their finances.
Lifecycle Marketing Manager
Location
California
Posted
5 days ago
Salary
$140K - $175K / year
Seniority
Senior
Job Description
Lifecycle Marketing Manager
Earnest
• Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey • Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real-time data • Lead the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests • Scale Cross-Product Growth: Build and scale strategic programs that move customers across the product portfolio • Partner & Influence Cross-Functionally: Lead across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal
Job Requirements
- 6+ years of marketing experience with a highly analytical mindset
- A degree in economics, engineering, statistics, math (or equivalent experience)
- Proven track record of living in a 'test-and-learn' environment
- Ability to form a sharp, evidence-backed perspective on audience, creative, messaging, and timing
- Proactive operator who takes extreme ownership of the work
Benefits
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
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