• Take full ownership of administrative and marketing workflows directly off the founder's plate to maximize organizational velocity. • Manage and deliver client deliverables independently—from initial creative brief to final completion and quality assurance. • Drive technical digital marketing efforts, focusing heavily on SEO implementation, social ads execution, and conversion tracking. • Design polished graphics and edit high-quality video content that meets an exceptional aesthetic standard. • Leverage advanced AI platforms (including Claude) to engineer smarter, faster, and more efficient project processes. • Maintain absolute organization across all moving parts, keeping deadlines on track even during high-velocity agency scaling.

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI • Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers • Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI • Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress • Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets • Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs • Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices • Oversee the organization of leads within marketing automation platforms • Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements • Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement • Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs • Deliver monthly performance reports • Recommend optimizations and pivots to all digital activities based on reporting

• Oversee the development, execution, and management of content strategies to attract and increase engagement, build brand loyalty and generate leads for client advisors through content creation, social media, and email marketing. • Curate content for landing pages, blogs, email marketing campaigns and other messaging opportunities, like podcasts or videos. • Conduct stakeholder interviews to understand the nuances of various audience sectors and generate content. • Understand and use client data to create effective messaging that demonstrates value. • Unlock opportunities to expand client advisors' strategy. • Lead strategy and content development for various mediums, including website, social media, and email marketing. • Draft, edit and review a range of written communications and content with accuracy, based on direction from clients and supervisors. • Learn client industries, keep a pulse on market trends and competitor landscape, and share insights with teams. • Work effectively with internal teams to develop recommendations, facilitate project requests, strategize and measure program success, and drive integrated campaigns forward. • Generate proactive, new ideas and opportunities to support client objectives and storytelling. • Provide research and client counsel, in alignment with strategic plans and programs. • Track and report on campaign results. • Develop and/or conduct content workshops, webinars or lunch and learns as appropriate. • Support World events/conferences as appropriate.

Role Description We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across Google Ads and Microsoft Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including: - Strategy - Campaign development - Execution - Optimization - Reporting - Performance analysis The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B lead generation in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive qualified pipeline and revenue impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders. Qualifications - Bachelor’s degree in Marketing, Analytics, Business, or related field - 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment - Proven track record generating qualified pipeline for sales-led software solutions - Experience supporting demand generation programs focused on demo requests, consultations, evaluations, and pipeline creation - Experience with campaign tracking, conversion measurement, and attribution methodologies - Advanced proficiency in Google Analytics (GA4) and reporting tools (HubSpot, PowerBI, Salesforce CRM Analytics) - Experience managing advertising budgets and performance targets - Comfortable working with marketing tools (CRM, Wrike, Canva, Adobe, HubSpot, or similar tools) Requirements - Develop and execute PPC strategies across Google Ads, Microsoft Advertising - Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns - Develop region-specific acquisition strategies and budget allocations across North America, EMEA, APAC, and LATAM markets - Define campaign objectives, targeting strategies, bidding approaches, and budget allocations - Conduct keyword research, audience analysis, and competitive assessments - Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives - Create compelling ad copy aligned with marketing messaging and business objectives - Configure campaign tracking, conversion goals, and attribution settings - Implement and maintain UTM frameworks and tracking templates - Monitor campaign performance daily to identify opportunities and risk - Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends - Evaluate incremental return on advertising spend and identify points of diminishing returns - Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency - Monitor competitor advertising strategies, messaging, keyword coverage, landing pages, impression share, and market positioning - Conduct A/B testing on ad copy, landing pages, and campaign structures - Manage negative keywords and maintain traffic quality - Analyze conversion paths and recommend improvements to increase lead quality and conversion rates - Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes - Analyze performance across the full funnel from click to revenue, including MQL, SQL, Opportunity, and Pipeline contribution - Analyze platforms performance, buyer-intent signals, and contribution to pipeline generation - Produce weekly, monthly, and quarterly performance reports - Translate campaign data into actionable business recommendations - Present performance insights and optimization plans to stakeholders - Identify attribution gaps and recommend improvements to measurement frameworks - Partner with web, content, product marketing, and sales teams to improve campaign effectiveness - Own landing page performance and conversion optimization strategy - Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment - Manage relationships with external agencies and advertising vendors when applicable - Stay current on changes across Google Ads, Microsoft Advertising, GA4, and digital marketing best practices - Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels - Evaluate emerging advertising channels, technologies, and automation opportunities - Recommend process improvements that increase campaign efficiency and scalability Benefits - Health, dental, and vision coverage as of hire - Immediate enrollment in 401(k), HSA, and FSA plans - Flexible PTO policy - Tuition and personal enrichment reimbursement - Option to enroll in ID Theft Protection Program