Als Ausgründung aus Apple sind wir seit 2008 einer DER Partner für erfolgreiche digitale Services in der App Welt.
Mobile App Marketing Manager – m/w/d
Location
Germany
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Mobile App Marketing Manager – m/w/d
apploft. GmbH
• You design strategies to achieve app marketing goals such as user acquisition and activation through both organic and paid channels. • By analyzing and optimizing keywords and store presence, you increase rankings and downloads in the ASO area. • You are responsible for creating and optimizing budgets for performance campaigns on platforms such as Google, Meta, or Apple Ads. • In close coordination with our project management and Experience Design teams, you develop tailored solutions for our clients. • You act as a consultant for our clients by continuously evaluating current market trends, new channels, and AI potentials in mobile marketing.
Job Requirements
- You have a completed degree (Business Administration, Marketing, or similar), or comparable vocational training.
- You bring solid hands-on experience in ASO and App Store Marketing (especially Apple Ads and Google App Campaigns) in planning, execution, and use of tools.
- You have a good understanding of marketing attribution and mobile marketing KPIs across the user journey.
- You share our passion for well-crafted mobile apps and enjoy working in a growing team with a high degree of responsibility.
- You can present your ideas persuasively internally and to clients.
- You have good German and English skills.
Benefits
- Exciting mobile app projects for well-known clients such as LOTTO Niedersachsen, POCO, Edeka, Hipp, or Bijou Brigitte.
- An experienced team – with diverse opportunities to learn from each other, grow, and make an impact.
- PERSONAL DEVELOPMENT IS A TOP PRIORITY FOR US.
- Flat hierarchies and a familiar, open working atmosphere.
- Flexible working hours and optimal equipment for home office work.
- Work with the latest technologies.
- Regular internal hackathons.
- Bike leasing option and fitness club subsidy.
- Team events such as summer party and Christmas celebration.
- Pets are welcome.
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