• Own EDB’s social strategy and execution with LinkedIn as the anchor, and expand into additional high-signal channels and communities where our audiences engage such as Reddit, Substack, and others. • Build a feed that earns attention—distinct voice, strong POV, dynamic formats, and storytelling that breaks through competitor noise. • Be relentlessly active in the market: engage in the right threads, comment with substance, build relationships in public, and turn social into a daily engine of visibility and credibility. • Ship at high velocity while maintaining high standards: fast-turn posts around moments that matter, plus durable series that compound over time. • Treat algorithms and distribution as part of the craft: test formats, hooks, timing, and creative patterns; learn quickly; scale what works. • Pull signals from across the org—SMEs, Engineering, Field, Product Marketing, Execs—and translate it into content people actually want to read, share, and respond to. • Accelerate and gamify employee amplification (including EveryoneSocial) with a steady cadence of original and share-ready posts tied to priority narratives and moments. • Build and run B2B influencer engagement that’s rooted in genuine ecosystem awareness and real relationships—not one-off outreach. • Maintain an active “who to know” map across data, AI, and Postgres: rising voices, trusted operators, builders, creators, and community leaders shaping the narrative. • Create smart, creative ways for EDB to rub shoulders in the right circles: co-created content series, interviews, social collaborations, newsletter moments, community participation, and partner activations. • Move quickly on opportunities: spot emerging conversations early, insert EDB thoughtfully, and build repeatable plays that keep us present where it matters. • Measure what matters and improve continuously: engagement quality, share of voice in priority conversations, and influence of co-created moments. • Manage and drive distribution strategy for EDB blog, news site, and podcast, ensuring our best stories don’t just get published, they get seen. • Turn single moments into multi-format outputs: posts, carousels, quote cards, short clips, audio snippets, and community-native versions. • Partner with Field Marketing and Engineering/SMEs to capture content from events and community moments (not event management)—turn talks, demos, meetups, and customer/partner interactions into social-ready assets.

• Build and own the content strategy and editorial calendar independently, end to end. • Produce high-quality LinkedIn content aligned with our leadership’s positioning. • Manage the production of long-form reports, whitepapers, and analytical articles on private markets and secondaries, coordinating our freelance researchers and writers and editing their work to a high standard. • Work with our in-house design team to bring content to life through strong infographics, GIFs, video, and other formats. • Build and manage a mailing list and regular newsletters. • Launch and run a video interview series with industry counterparts. • Develop content strategies tied directly to growth priorities and pipeline targets. • Create sales enablement materials: outreach emails, follow-ups, one-pagers, pitch support, and presentations. • Track engagement and performance across channels, including reach, inbound interest, content consumption, and sales usage, and report clearly to leadership. • Develop and refine lead scoring frameworks based on content engagement, website activity, and campaign interactions, to help prioritise prospects and improve sales follow-up. • Turn engagement signals into action by surfacing warm leads and content insights to the sales team.

• Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals • Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences • Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling • Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities • Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals • Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust • Maintain a high bar for writing quality, voice, and editorial consistency • Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution • Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments

• Performing and supporting content updates on the public and Intranet websites based on new programmatic activities, enhancements to existing web content, and input from stakeholders • Providing collaborative support for monitoring and day-to-day management of web content-related requests through email and ServiceNow ticketing system • Providing content-related site improvements and supporting functionality-related site improvements based on content quality audit findings, metrics, user feedback, and stakeholder input • Ensuring that content meets NHLBI standards for content development and publishing • Supporting and facilitating content governance, change management, and other guidance to NHLBI staff and contractors