• Conceive and produce content across multiple formats–video, written features, blog posts, case studies, reports, and podcast-style audio–often moving from idea to finished product with limited direction. • Write and edit compelling, audience-first copy that adapts in tone and depth across channels without losing the thread of our brand voice. • Shoot, edit, and deliver video content end-to-end, including graphics, captions, and platform-ready formatting. • Produce and edit audio content, including interviews, short-form storytelling, and episodic formats. • Manage and direct vendors as needed. • Hold a high creative bar across everything you make, and model that standard for others on the team. • Own and drive content strategy for key functional areas, translating organizational priorities into content plans that build audiences over time, not just inform them. • Champion a consistent pipeline of fresh ideas, new formats, unexpected angles, and emerging platforms — make the case for experimentation and create conditions for the team to try new things. • Identify timely hooks and opportunities to extend, repurpose, or reimagine existing content in ways that earn new attention. • Lead content calendar planning with ideas that are timely, mission-connected, and genuinely interesting to the people we want to reach. • Use performance data to continuously sharpen content and distribution decisions, and advocate for strategic improvements based on what you learn. • Anticipate shifts in audience behavior, platform dynamics, or organizational priorities and proactively adapt the content approach. • Oversee content publishing across web, blog, and email ensuring the calendar runs smoothly and stakeholders are aligned. • In collaboration with Marketing, build and send email campaigns, including copy, audience segmentation, and platform setup. • Ensure all content meets standards for brand voice, visual consistency, and accessibility — and establish or improve the processes that make this consistent at scale. • Partner closely with colleagues across MarComms, Philanthropy, Delivery, and Product to surface stories and translate complex work into content people want to engage with. • Interview staff, partners, and subject-matter experts to gather raw material for stories and campaigns. • Lead content projects end-to-end, including timelines, reviews, and approvals - resolving dependencies and keeping work moving across teams. • Serve as a strategic thought partner to cross-functional stakeholders, helping them understand content tradeoffs and make smarter decisions. • Partner with other content creators on the team to establish quality standards and workflows.

• Own EDB’s social strategy and execution with LinkedIn as the anchor, and expand into additional high-signal channels and communities where our audiences engage such as Reddit, Substack, and others. • Build a feed that earns attention—distinct voice, strong POV, dynamic formats, and storytelling that breaks through competitor noise. • Be relentlessly active in the market: engage in the right threads, comment with substance, build relationships in public, and turn social into a daily engine of visibility and credibility. • Ship at high velocity while maintaining high standards: fast-turn posts around moments that matter, plus durable series that compound over time. • Treat algorithms and distribution as part of the craft: test formats, hooks, timing, and creative patterns; learn quickly; scale what works. • Pull signals from across the org—SMEs, Engineering, Field, Product Marketing, Execs—and translate it into content people actually want to read, share, and respond to. • Accelerate and gamify employee amplification (including EveryoneSocial) with a steady cadence of original and share-ready posts tied to priority narratives and moments. • Build and run B2B influencer engagement that’s rooted in genuine ecosystem awareness and real relationships—not one-off outreach. • Maintain an active “who to know” map across data, AI, and Postgres: rising voices, trusted operators, builders, creators, and community leaders shaping the narrative. • Create smart, creative ways for EDB to rub shoulders in the right circles: co-created content series, interviews, social collaborations, newsletter moments, community participation, and partner activations. • Move quickly on opportunities: spot emerging conversations early, insert EDB thoughtfully, and build repeatable plays that keep us present where it matters. • Measure what matters and improve continuously: engagement quality, share of voice in priority conversations, and influence of co-created moments. • Manage and drive distribution strategy for EDB blog, news site, and podcast, ensuring our best stories don’t just get published, they get seen. • Turn single moments into multi-format outputs: posts, carousels, quote cards, short clips, audio snippets, and community-native versions. • Partner with Field Marketing and Engineering/SMEs to capture content from events and community moments (not event management)—turn talks, demos, meetups, and customer/partner interactions into social-ready assets.

• Build and own the content strategy and editorial calendar independently, end to end. • Produce high-quality LinkedIn content aligned with our leadership’s positioning. • Manage the production of long-form reports, whitepapers, and analytical articles on private markets and secondaries, coordinating our freelance researchers and writers and editing their work to a high standard. • Work with our in-house design team to bring content to life through strong infographics, GIFs, video, and other formats. • Build and manage a mailing list and regular newsletters. • Launch and run a video interview series with industry counterparts. • Develop content strategies tied directly to growth priorities and pipeline targets. • Create sales enablement materials: outreach emails, follow-ups, one-pagers, pitch support, and presentations. • Track engagement and performance across channels, including reach, inbound interest, content consumption, and sales usage, and report clearly to leadership. • Develop and refine lead scoring frameworks based on content engagement, website activity, and campaign interactions, to help prioritise prospects and improve sales follow-up. • Turn engagement signals into action by surfacing warm leads and content insights to the sales team.

• Own the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, aligned to product priorities and growth marketing goals • Pitch and write clear, engaging content that explains product capabilities in ways that matter to our audiences • Edit and improve drafts from Product Marketing and internal teams, ensuring clarity, consistency, and strong storytelling • Partner closely with Product Marketing, Product, and other stakeholders to identify content opportunities that support launches, strategic initiatives, and key business priorities • Partner with Growth Marketing to align content to campaigns, priority audiences, and pipeline goals • Build content that performs well in search and AI-generated answers, applying GEO (Generative Engine Optimization) principles to ensure it’s easy to find, understand, and trust • Maintain a high bar for writing quality, voice, and editorial consistency • Drive content from planning through publication, coordinating contributors, stakeholders, reviews, and approvals to ensure timely execution • Use performance insights, audience trends, and business priorities to inform editorial decisions and optimize future content investments