Senior Manager, WordPress Ecosystem Marketing
Location
Poland
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, WordPress Ecosystem Marketing
CloudLinux
• You will be the CloudLinux and Imunify face in the WordPress world. You build and maintain relationships with WordPress media publishers, newsletter writers, podcast hosts, agency community leaders, and ecosystem influencers; attend and represent us at WordCamps, CloudFest, and other relevant events. • You will own the GTM strategy for how we grow in this market: which segments to prioritize, which channels to invest in, how to sequence the program as we scale from near-zero brand recognition to meaningful presence. You define the GTM roadmap, align it with product and sales, and own the results. This includes shaping the positioning and commercial narrative for WordPress-facing products, building the enablement materials that sales and channel partners use in the field. • As our product roadmap for WordPress-facing products matures, you will own launches into this market. • You will define the strategy, shape the content architecture, and direct web development and design resources to build and evolve it as a live channel. After the launch, you will own the momentum building for this property as well (with the help of contractors). • You will develop a sponsorship and editorial placement strategy, run the negotiations, and manage the ongoing relationships with key WordPress media channels (Post Status, MasterWP, WP Weekly, podcast networks) where our audience is highly concentrated. • You will own the content strategy for the WordPress audience. You may write some of this content yourself, but mostly - brief and direct content writers on what to write. You will own our annual WordPress/hosting industry report, a joint research publication with our key partner that reaches thousands of agencies. You will own the report fully: the research questions, the narrative, the launch campaign, and the media placements it generates. • You will own the production of customer success stories from the agency and hosting provider audience: from identifying the right candidates through your ecosystem relationships, to conducting the interviews, to shaping the final narrative. You conduct the interviews, extract what is actually interesting, and work with the team to produce the final asset and promotion package.
Job Requirements
- This role requires the following:**
- Real footing in the WordPress ecosystem:** You have worked in, alongside, or for the WordPress market. You know the media landscape (who publishes what, who is credible), the agency business model (how agencies make money, how they evaluate tools, what makes a vendor trustworthy), and the community dynamics (WordCamp culture, how decisions get made, what kind of brand presence earns respect versus eye-rolls). This cannot be faked, and we will know within the first interview whether you have it.
- B2B SaaS marketing background:** You have 5+ years in B2B software marketing — product marketing, ecosystem marketing, developer marketing, or a close adjacent role. You understand how to build a GTM motion: audience definition, positioning, channel strategy, enablement, and measurement. You have owned a market or segment, not just contributed to one.
- Previous ownership of the content strategy with published output:** You can produce a flagship thought leadership article, a compelling product narrative, and a concise event brief. And you know which register each requires. Ideally, you have published work related to the Wordpress topics we can read.
- Beyond the hard requirements, we are also looking for:**
- Comfort with ambiguity and market-building. This is not an optimizing role. There is no existing program to run better. You are building from the ground up and will need to make judgment calls with incomplete information
- A bias toward moving. You define what you need, ask for it, and get started. You do not wait for a complete brief
- Interest in the hosting and WordPress security/performance space. The audiences we serve — hosting providers and agencies — have real operational problems. Understanding those problems at a level of curiosity, not surface familiarity, is what we are looking for
- Cross-functional credibility. You will work with product, sales, and external partners. You need to be able to align the teams across the board to get the results
- Background in security, performance, or infrastructure software marketing
- Direct experience with hosting industry events: CloudFest, HostingCon, WordCamps
- What success looks like in year one**By the end of year one, the right person will have:**
- Launched the agency-facing digital property, with an initial content library and a working lead generation path
- Established at least two ongoing media sponsorship relationships in the WordPress ecosystem
- Represented CloudLinux at two or more WordCamps or WordPress industry events, with measurable output — contacts, coverage, content
- Published at least four flagship content assets distributed across owned and paid channels, generating measurable engagement from target audiences
- Built a partner enablement kit actively used by sales and channel partners
- Defined a repeatable content and channel operating model that scales as the team grows
Benefits
- What's in it for you?**
- A focus on professional development.
- Interesting and challenging projects.
- Fully remote work with flexible working hours, that allows you to schedule your day and work from any location worldwide.
- Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves.
- Compensation for private medical insurance.
- Co-working and gym/sports reimbursement.
- Budget for education.
- The opportunity to receive a reward for the most innovative idea that the company can patent.
- By applying for this position, you consent to the processing of your personal data as described in our Privacy Policy (https://cloudlinux.com/candidate-privacy-notice), which provides detailed information on how we maintain and handle your data.
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