• Design the consumer journey and own the end-to-end consumer experience for priority campaigns • Lead integrated campaigns across paid, owned, and earned channels • Write briefs translating positioning, product priorities, and customer insight into creative direction • Own media strategy including channel mix, targeting, and investment rationale • Define measurement frameworks, track performance, and optimize future campaigns • Partner closely with Product, Product Marketing, Brand, Growth, and Channel teams

Role Description YSI is looking for a detail-oriented and growth-focused organic marketing specialist to join our fast-growing and highly innovative team. This is an exciting opportunity to play a key role in supporting organic growth, content optimisation and digital discoverability across a dynamic digital business operating in the high-growth US market. You’ll work closely with performance, creative, analytics and product teams to improve visibility, engagement and conversion performance across web and app channels. We’re looking for someone who is analytical, organised and passionate about digital content, search optimisation and growth. The ideal candidate enjoys working across multiple projects, spotting optimisation opportunities and using data-driven insights to improve performance across content and organic acquisition initiatives. In this role, you’ll support SEO, ASO and content optimisation activities across web and app environments, helping drive scalable organic growth and improve the overall user acquisition ecosystem. Search is changing fast. AI-generated content, AI Overviews, evolving SERP formats and shifting user behaviour mean the old playbook is already out of date. We need someone who is excited by that, not threatened by it. As a company that thrives on innovation we want progressive candidates willing to challenge the status quo with new technology or ideas. Qualifications - 3+ years experience in SEO, ASO and content optimisation - Familiarity with traditional keyword research tools as well as new-age AI content optimization tools, LLM behavior tracking and prompt engineering principles - Strong understanding of SEO best practices, content optimisation principles and organic growth strategies - Experience with modern CMS platforms (e.g., WordPress, headless CMS) and app store consoles - Strong analytical, problem-solving and organisational skills - Comfortable managing multiple projects and priorities within fast-paced environments - Strong communication and collaboration skills - Experience within the gaming industry is highly preferred Requirements - Develop and execute an organic growth strategy across web and app properties and content environments. - Support on-page optimisation including metadata, internal linking and content structure. - Coordinate website optimisation initiatives and technical SEO recommendations. - Drive progressive change with AIO-focused ideas and delivery, continually adapting to the changing search landscape. - Manage the US multi-state strategy using localisation tactics to improve exposure and conversion rates. - Support website and app content updates across CMS platforms. - Coordinate with internal teams and external partners on content delivery, quality assurance and optimisation. - Maintain strong content governance and documentation standards. - Monitor SEO, ASO and AIO performance metrics and provide actionable reporting insights. - Analyse competitor activity, ranking changes and optimisation opportunities. - Work closely with analytics teams to support performance tracking and attribution alignment. - Support reporting validation and operational QA across SEO and content activities.

Role Description We are building a dedicated go-to-market presence in the WordPress ecosystem, and we are looking for the person who will own it. This is the opportunity to build that presence from scratch, with a validated strategy, full product backing from an established and profitable company (CloudLinux has been profitable since 2010), and a team that gives you the room to do the work well, without bureaucracy slowing you down at every step. This is not a supporting role. You will be the primary owner of how CloudLinux and Imunify360 show up in the WordPress market: - Build and maintain relationships with WordPress media publishers, newsletter writers, podcast hosts, agency community leaders, and ecosystem influencers. - Attend and represent us at WordCamps, CloudFest, and other relevant events. - Be the spokesperson for our WordPress-focused webinars. You will own the following: - Ecosystem relationships and community presence: You will be the CloudLinux and Imunify face in the WordPress world. - Go-to-market strategy for the WordPress audience: You will own the GTM strategy for how we grow in this market. - Product launches: You will own launches into this market as our product roadmap matures. - Agency program and partner website: Define the strategy, shape the content architecture, and direct web development and design resources. - Media partnerships and sponsorships: Develop a sponsorship and editorial placement strategy, run negotiations, and manage ongoing relationships. - Content strategy and flagship assets: Own the content strategy for the WordPress audience. - Customer success stories and agency interviews: Own the production of customer success stories from the agency and hosting provider audience. Qualifications - Real footing in the WordPress ecosystem. - B2B SaaS marketing background with 5+ years in B2B software marketing. - Previous ownership of the content strategy with published output. Requirements - Comfort with ambiguity and market-building. - A bias toward moving and taking initiative. - Interest in the hosting and WordPress security/performance space. - Cross-functional credibility with product, sales, and external partners. - Background in security, performance, or infrastructure software marketing. - Direct experience with hosting industry events: CloudFest, HostingCon, WordCamps. Benefits - A focus on professional development. - Interesting and challenging projects. - Fully remote work with flexible working hours. - Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves. - Compensation for private medical insurance. - Co-working and gym/sports reimbursement. - Budget for education. - Opportunity to receive a reward for the most innovative idea that the company can patent.

• Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events. • Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities. • Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission). • Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals. • Develop event plans, budgets, timelines, and success metrics for each field initiative. • Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture. • Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising. • Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience. • Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up. • Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue. • Develop playbooks to continually improve field performance and increase conversions. • Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy. • Provide sales with the right tools, messaging, and collateral to engage prospects at events. • Partner with marketing to deliver compelling stories and showcase product differentiation on-site.