Role Description As our Senior Marketer, you will help shape how we reach, engage, and convert the accounts that matter most to our growth. - Shape and lead the marketing strategy for priority segments and markets, including 1:1, 1:few, and 1:many ABM motions. - Help shape how we use AI agents to scale marketing workflows, improve lead qualification, and strengthen sales-marketing alignment. - Use the campaign budget thoughtfully, focusing spend where it can create the strongest pipeline impact and return. - Work with Sales and RevOps to define our ICP, account tiers, and target account lists, and help keep account selection focused and consistent. - Turn strategy into clear campaign briefs, giving colleagues the priorities, context, and budget guidance they need to execute well. - Plan integrated campaigns across paid, owned, and partner channels, from objectives and offers to sequencing and channel mix. - Create practical ways to measure campaign performance, attribution, and progress across target-account cohorts. - Collaborate closely with Sales, Product Marketing, Content, Events, and SalesOps to align plans and create smooth handoffs. - Use intent and engagement signals, such as content consumption, website behavior, and third-party intent, to make campaigns more relevant. - Test, learn, and improve how we reach and engage the right accounts, then turn those learnings into repeatable playbooks. - Make sure targeting and activation are handled responsibly and comply with data governance standards and regional regulations, including GDPR. Qualifications - A strong understanding of ABM approaches, including 1:1, 1:few, and 1:many, and how to connect them into integrated campaign plans. - Experience defining ICPs, account tiers, audience segments, and ways to activate intent data. - Confidence working with data to understand performance, attribution, and campaign effectiveness. - Hands-on experience with marketing technology, ideally HubSpot, and advertising platforms such as LinkedIn, Google, and Meta. - Curiosity and good judgment in applying AI to marketing, with a focus on human review, authenticity, and practical impact rather than automation for its own sake. - Clear communication skills, including the ability to write structured briefs and align stakeholders around a plan. - Experience with web personalization, direct mail, or event-based ABM is a plus. - Experience designing experiments and using insights to improve results. - Knowledge of our target industries (Industrial Asset Owners / Operators and AECO), or multilingual communication across EU markets is helpful. Requirements - A Bachelor’s or Master’s degree in Marketing, Business, or a related field is welcome, but equivalent practical experience is just as valuable. - You will likely bring around 5–10 years of relevant marketing experience, with a strong mix of strategy, execution, and collaboration. How you work You are strategic and analytical, but also practical and action-oriented. You enjoy turning complex goals into clear plans, working with different teams, and learning from results. You will work closely with Sales Leadership, Sales, SalesOps, Product Marketing, and the wider marketing team. Benefits - This is an opportunity to take ownership of meaningful marketing work in a growing international SaaS company. - You will join a friendly, ambitious team that values collaboration, inclusion, and continuous improvement. - We offer a supportive working environment, compensation based on experience, and the flexibility to work remotely from anywhere.

Title: Marketing Representative - Northwest Indiana Location: Lake, Porter, LaPorte, St. Joseph, and Marshal Job Description: locations Marion, IN time type Full time job requisition id R_13354 A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs. Job Description We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, this specific role could have the flexibility to work from home up to 5 days per week. Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated Marketing Representative to join our team. The position requires the person to: - Travel regularly to agencies throughout assigned territory to generate business, conduct training, and perform all essential marketing functions. - Communicate marketing plans to agents to ensure the expanded use of Company products and services that will provide profitable growth. - ​Assist agents' advertising and promotion activities. - Prospect and recommend the appointment of new agencies. - Prepare daily marketing activity reports for management. - Learn various insurance coverages and contracts along with Company philosophy and procedures, in order to make sound decisions. - Analyze loss experience, financial conditions and physical characteristics of risks. - Communicate with company associates, independent agents, CSRs and other insurance service organizations effectively and clearly. - This position covers the counties of Lake, Porter, LaPorte, St. Joseph, and Marshal. Candidates are required to live in or close to this area. Desired Skills & Experience - Bachelor’s degree or equivalent experience. - A minimum of 3 years of property/casualty insurance experience with personal and commercial line coverages. - Ability to organize data, multi-task and make decisions independently. - Above average communication skills (written and verbal). - Ability to resolve complex issues. - An interest in developing product knowledge through participation in approved educational programs. Benefits Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you! Equal Employment Opportunity Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law. *Please note that the ability to work in the U.S. without current or future sponsorship is a requirement. #LI-BK1 #LI-Hybrid

• Support the execution of the overall marketing strategy for the Path to Purchase Institute media and events • Execute campaigns and initiatives to drive brand/product awareness with customers, members, sponsors, and prospects • Build creative for and deploy marketing campaigns for multiple B2B events and awards across the US commerce marketing market • Maintain the event website and provide registration support to attendees • Execute campaigns across various channels, including email, programmatic, social media, and more • Execute and manage marketing campaigns for membership growth and retention throughout the calendar year

Role Description The Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent judgment in campaign configuration, performance evaluation, and optimization decisions. - Contributes directly to marketing performance by analyzing campaign data, identifying trends, and recommending improvements that impact engagement, conversion, and revenue outcomes. - Highly organized, analytically driven, and capable of managing multiple initiatives while contributing to both execution and continuous improvement of marketing strategy. - Key operational partner, helping bring campaigns to life from strategy through execution. Qualifications - 1–3 years of experience in marketing, campaign coordination, or a related role. - Strong organizational and project management skills with the ability to manage multiple projects simultaneously. - Detail-oriented with a high degree of accuracy in execution. - Exposure to the email marketing platform Klaviyo is a strong plus. - Analytical mindset — comfortable pulling reports, reading dashboards, and summarizing findings clearly. - Strong written communication skills for campaign copy, briefs, and internal documentation. - Curious, proactive, and motivated to understand the "why" behind marketing decisions. - Collaborative mindset with the ability to work cross-functionally and manage competing priorities. - Experience using AI tools to improve productivity, accelerate content creation, support research, and enhance marketing execution. - Ability to evaluate, refine, and apply AI-generated outputs while maintaining quality and brand standards. - Familiarity with project management tools (ClickUP, Monday.com) is a plus. - Experience in e-commerce or online education marketing is a bonus. Requirements - Plan and execute marketing campaigns, including email, promotional, digital, and web initiatives. - Help build out the monthly promotional calendar, including scheduling, copy coordination, and ensuring campaigns launch on time and on brief. - Draft campaign briefs, creative requests, copy inputs (headlines, subject lines, CTAs), and messaging frameworks for review and approval. - Partner with internal teams to ensure campaigns are executed accurately and on schedule. - Own the execution and ongoing performance of recurring and always-on marketing programs, including customer lifecycle and promotional initiatives. - Monitor program effectiveness and determine corrective actions or adjustments to improve performance outcomes. - Coordinate assets and campaign elements across channels, ensuring consistency and quality. - Analyze campaign performance data, including open rates, click-through rates, conversion metrics, and revenue impact. - Track initiative performance against revenue, conversion, engagement, and growth objectives and surface recommendations. - Identify trends in the data and surface insights that inform future strategy. - Conduct competitor analysis to monitor industry trends, benchmark performance, and identify opportunities to differentiate our marketing approach. - Contribute to campaign and program strategy through data-driven insights and innovative ideas. - Stay current on marketing trends, tools, and best practices to improve campaign effectiveness. - Participate in strategic planning sessions and provide input on campaign direction and priorities. - Partner with Marketing, Sales, and other internal teams to support campaign execution and alignment. - Maintain clear communication across stakeholders to ensure project success. - Support budget tracking and coordination in collaboration with Marketing and Sales leadership. - Support the Senior Marketing Manager with administrative and operational tasks including project tracking, asset management, and vendor coordination. - Maintain organized records of campaign calendars, assets, and performance documentation. - Help manage and update the marketing project management tool to keep campaigns on track. - Additional responsibilities may include trade show and event support, webinar program coordination, partner and ABM campaign assistance, post-event reporting, and other projects as assigned. Company Description