• Identify New Opportunities: Proactively seek out new business through outreach efforts such as cold calling, email campaigns, and attending industry events. • Build Meaningful Relationships: Develop strong, consultative partnerships with prospective clients by understanding their digital marketing needs and providing thoughtful, effective solutions. • Present with Purpose: Lead consultations and product demos that align with client goals, clearly showing the value and impact of our services. • Collaborate Across Teams: Work closely with internal teams to develop tailored digital marketing strategies that drive measurable results for our clients. • Analyze and Optimize: Monitor campaign performance, identify areas for improvement, and make data-driven adjustments to maximize results. • Drive Revenue Growth: Consistently meet or exceed sales goals while contributing to the overall success of the team.

Role Description We are looking for a proactive and strategic Digital Marketing Specialist to lead and execute the company's online marketing initiatives. This role focuses on managing and optimizing digital campaigns, developing marketing strategies, and ensuring seamless execution across channels from Google Ads to programmatic platforms and email marketing. The ideal candidate is a self-starter who understands both the front-end (creative, messaging) and back-end (technical, analytics) sides of marketing operations, capable of driving measurable results. Key Responsibilities - Digital Campaign Management - Plan, set-up, and manage paid digital campaigns (Google Ads, programmatic, and other platforms). - Monitor and optimize campaign performance, ensuring strong ROI and alignment with marketing goals. - Handle all aspects of digital campaign mechanics from targeting and bidding to tracking and reporting. - Email Marketing - Create and deploy email campaigns, ensuring consistent branding and messaging. - Manage subscriber lists, segment audiences, and analyze campaign metrics (open and click rates). - Test and optimize subject lines, visuals, and CTAs for improved engagement. - Marketing Strategy & Execution - Develop and implement digital marketing strategies to increase visibility and lead generation. - Collaborate with design and content teams to ensure cohesive campaign execution. - Analyze and report on key marketing performance metrics, recommending improvements. - Take initiative to launch, test, and refine campaigns pushing forward marketing efforts proactively. Qualifications - Proven experience in digital marketing, paid media, or performance marketing. - Strong understanding of Google Ads, programmatic advertising, and analytics tools (Google Analytics, Tag Manager, etc.). - Experience with email marketing platforms (Mailchimp, HubSpot, or similar). - Knowledge of SEO and content marketing fundamentals. - Excellent analytical, project management, and communication skills. - Self-starter attitude with the ability to work independently and drive projects to completion.

• Develop, implement, track and optimize digital marketing campaigns across all digital channels • Understand the business environment and the role of Marketing and Business Development • Perform extensive research on products and work with the marketing team on a plan • Work on various Marketing activities such as Digital Marketing, E-Mail Campaigns, Social Media presence, News Letters, Brand Building, Copywriting, and Campaign Management • Monitor analytics and impact of content developed

• responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation • directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management • Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution • Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization • Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency • Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates • Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets • Own SEO strategy, including keyword research, on-page optimization, and content gap analysis • Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey • Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate • Maintain and elevate the quality of website marketing content • Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed • Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within • Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting • Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow • Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads • Translate performance data into clear insights and actionable recommendations for monthly reporting • Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue • Build and maintain dashboards that provide real-time visibility into key metrics • Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring • Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale