Composites One logo
Composites One

The largest distributor of composite raw materials in North America.

Senior Digital Marketing Specialist

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 501-1,000Since 1999H1B No SponsorCompany SiteLinkedIn

Location

Illinois

Posted

1 day ago

Salary

$100K - $115K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

Senior Digital Marketing Specialist

Composites One

• responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation • directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management • Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution • Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization • Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency • Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates • Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets • Own SEO strategy, including keyword research, on-page optimization, and content gap analysis • Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey • Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate • Maintain and elevate the quality of website marketing content • Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed • Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within • Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting • Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow • Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads • Translate performance data into clear insights and actionable recommendations for monthly reporting • Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue • Build and maintain dashboards that provide real-time visibility into key metrics • Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring • Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale

Job Requirements

  • Minimum of 7 years of digital marketing, demand generation, or e-commerce experience
  • Bachelor’s degree in Marketing, Business, or a related field; an equivalent combination of education, training, and experience may be substituted
  • Proficiency in HubSpot, GA4, Google Ads, LinkedIn Ads, SEO tools, and CMS platforms
  • Experience managing multi-channel demand generation campaigns and paid media budgets
  • Strong understanding of SEO strategy, content marketing, and the B2B buyer journey
  • Ability to analyze performance data and translate it into clear, actionable recommendations
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and experience working in a Windows environment

Benefits

  • comprehensive benefits package
  • discretionary bonuses

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