• responsible for owning and driving digital performance across e-commerce, demand generation, and marketing automation • directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and lead management • Build, execute, and optimize multi-channel demand generation campaigns across SEM, paid social, and content distribution • Own end-to-end management of Google Ads and partner with the Marketing Communication Specialist on LinkedIn Ads strategy, execution, budget allocation, and optimization • Drive growth in MQLs, marketing-influenced pipeline, and cost-per-lead efficiency • Partner with Sales to improve lead handoff quality, scoring accuracy, and conversion rates • Collaborate with the Marketing Communication Specialist to develop gated content and lead gen offers that support pipeline targets • Own SEO strategy, including keyword research, on-page optimization, and content gap analysis • Partner with agency resources to build and manage the organic content calendar, including blogs, long-form guides, and educational content aligned to search intent and the buyer journey • Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and bounce rate • Maintain and elevate the quality of website marketing content • Own and execute a bi-annual website content audit to ensure pages are accurate, current, and aligned with SEO and messaging standards; implement revisions as needed • Own HubSpot platform strategy, governance, and architecture, setting the standards the broader team works within • Maintain data integrity across all digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting • Lead automation strategy by identifying, designing, and implementing improvements that reduce manual work and improve lead flow • Own digital performance reporting across GA4, HubSpot, Google Ads, and LinkedIn Ads • Translate performance data into clear insights and actionable recommendations for monthly reporting • Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced revenue • Build and maintain dashboards that provide real-time visibility into key metrics • Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive lead scoring • Lead adoption of AI-assisted content workflows, including SEO content generation, campaign copy testing, and personalization at scale

• lead the overhaul of Cisco’s careers site, translating complex requirements into high-quality visual designs • enhance the candidate journey by mapping user flows and defining logical site structures • apply our new talent brand creative across a variety of touchpoints • partner with the Cisco Brand team • serve as the internal expert for our Phenom CMS • proactively identify and implement AI-enhanced technologies • build, maintain, and evolve web pages and job descriptions pages • act as the primary technical resource for the Careers site • review and audit competitor sites and refine the candidate experience • use Figma and Adobe Creative Suite to create and adapt digital assets • monitor uptime, page speed, and crawlability • re-design our approach to email along the hiring journey • build and maintain dashboards that track website, email, and marketing channel performance • advance our careers site functionality including an enhanced search experience and AI chat bot • prioritize digital accessibility (#a11y) across all touch points.

Digital Transformation Expert , Apparatus Organization Smart Infrastructure Field of work SCM-Procurement / Supply Chain Logistics Company Siemens Industry, Inc. Experience level Experienced Professional Job type Full-time Work mode Remote only Employment type Permanent Location(s) - Peachtree Corners - Georgia - United States of America Location: Peachtree Corners, GA/Remote We are looking for a Digital Transformation Expert to join our Apparatus Program Management Team, working in close partnership with the Electrical Products Digital Transformation Program (TEA). This is not a traditional IT role—you will be a key bridge between business strategy, project execution, and digital transformation initiatives ensuring the PMO is equipped with the tools, processes, and insights needed to support a rapidly evolving environment. You will make impact with the following responsibilities: - Bridge Business and Digitalization: Act as the primary digitalization champion within Apparatus Program Management, translating business needs into actionable digital solutions. You will be responsible for defining and executing the digital strategy for PMO, with a focus on enabling scalable, data-driven, and AI-enabled operating models. - Process Optimization: You will drive the development of the PMO digital footprint roadmap, identify and implement automation tools, and ensure alignment with broader business strategy to improve efficiency, decision-making, and project execution. - Use case development and self-service: Work closely with EP Digital Transformation Program, IT teams, and Apparatus PMO team to: - Identify and lead for complex digitalization use cases, ensuring alignment with business goals. - Shape demand & test Snowflake data products, Mendix apps, ML/GenAI and other digital solutions for successful implementation - Act as Citizen super developer to maximize analytics, AI and automation self-service options to complement managed services from the EP Digital Transformation & other IT teams - Change Management & Adoption: Project manage digital solution implementation & migrations, drive adoption of new tools, and foster a culture of continuous improvement. - Be a part of a company-wide transformation project to introduce a new ERP system (SAP S/4 HANA) and related business processes across the organization. Analyze existing business processes supporting complex make-to-order as well as make-to-stock order management procedures in existing SAP and Compass toolsets to chart transformation to new ERP of SAP S/4 HANA - Community Building: Liase with Citizen developers & digital change agents from other Electrical products business functions to learn best practices and digitalization ideas. You’ll win us over by having the following qualifications: Basic Qualifications: - BS in Computer Science, or 4+ years of experience in lieu of Digital transformation. - 2 plus years of experience in digital transformation within the electrical products industry. - Technical Skills: Proven ability to use low-code digital tools (e.g. Tableau, Knime, Mendix). ERP (SAP). - Project & Program Management: Skilled in Agile execution frameworks and multiple stakeholder coordination. - Industry experience: Familiarity with product manufacturing industry and complex program management. - Growth mindset: Collaborative, quick learner, and committed to delivering business impact. - Must be eligible to work in the US with no sponsorship now or in the future. Preferred Qualifications: - Advanced technical degree or certifications in the field of digitalization - Familiarity with Siemens systems (SAP, Siemens Data & AI Cloud) and CPQ (COMPAS). The pay range for this position is $66,973- $114,811. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

• Launch and manage Paid Ads campaigns across Google Ads and Meta platforms • Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic) • Continuously optimize campaigns to hit performance targets and maximize ROI • Analyze performance trends and proactively implement improvements • Identify and resolve tracking, performance, and delivery issues efficiently • Ensure campaigns run smoothly with minimal downtime or data gaps • Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) • Integrate Zapier workflows for CRM and lead tracking • Set up and manage CallRail tracking to evaluate call quality and conversion performance • Generate clear, actionable performance reports • Provide insights and recommendations to improve campaign outcomes • Help the team understand campaign performance and how to scale it.